| Title | SHARE YOUR MEAL |
| Brand | MAGNA - CHILDREN AT RISK |
| Product/Service | NON-PROFIT ORGANIZATION |
| Category |
C08. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
|
|
Advertising Agency
|
ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
|
Credits
| Peter Darovec |
Istropolitana Ogilvy |
Creative Director |
| Radoslav Olos |
Istropolitana Ogilvy |
Creative Director |
| Dorota Budziňáková |
Istropolitana Ogilvy |
Art Director |
| Michal Belej |
Istropolitana Ogilvy |
Copywriter |
| Veronika Romsauerová |
Istropolitana Ogilvy |
Copywriter |
| Matej Brendza |
Istropolitana Ogilvy |
Account Manager |
| Dorota Budziňáková |
Istropolitana Ogilvy |
Photographer |
The Brief
We used the online phenomenom „Foodporn“ in a campaign for the humanitarian organization Magna – Children at risk, showing that there’s a better way to share a meal. In this case, via a text message, which regularly funds food for a child at risk. People posted empty plates on social media, with a message that instead of posting a picture of their food, they shared a meal with a child from a developing country. The most famous celebrities and media of the country supported the activity spontaneously, for free. And Magna recorded almost 1000 new regular contributors.
Campaign Success
We used the online phenomenom „Foodporn“ in a campaign for the humanitarian organization Magna – Children at risk, showing that there’s a better way to share a meal. In this case, via a text message, which regularly funds food for a child at risk. People posted empty plates on social media, with a message that instead of posting a picture of their food, they shared a meal with a child from a developing country. The most famous celebrities and media of the country supported the activity spontaneously, for free. And Magna recorded almost 1000 new regular contributors.
Describe the success of the promotion with both client and consumer including some quantifiable results
We used the online phenomenom „Foodporn“ in a campaign for the humanitarian organization Magna – Children at risk, showing that there’s a better way to share a meal. In this case, via a text message, which regularly funds food for a child at risk. People posted empty plates on social media, with a message that instead of posting a picture of their food, they shared a meal with a child from a developing country. The most famous celebrities and media of the country supported the activity spontaneously, for free. And Magna recorded almost 1000 new regular contributors.
Explain why the method of promotion was most relevant to the product or service
We used the online phenomenom „Foodporn“ in a campaign for the humanitarian organization Magna – Children at risk, showing that there’s a better way to share a meal. In this case, via a text message, which regularly funds food for a child at risk. People posted empty plates on social media, with a message that instead of posting a picture of their food, they shared a meal with a child from a developing country. The most famous celebrities and media of the country supported the activity spontaneously, for free. And Magna recorded almost 1000 new regular contributors.