| Title | THE GREAT ESCAPE |
| Brand | GRAUBUENDEN FERIEN |
| Product/Service | GRAUBUENDEN FERIEN |
| Category |
C04. Travel, Leisure & Retail (incl. e-commerce & restaurants) |
|
Entrant Company
|
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
|
|
Advertising Agency
|
JUNG von MATT Zurich, SWITZERLAND
|
Credits
| Samuel Christ |
Jung Von Matt/Limmat |
Creative Director |
| Rob Hartmann |
Jung Von Matt/Limmat |
Creative Director |
| Alain Eicher |
Jung Von Matt/Limmat |
Copywriter |
| Lukas Frischknecht |
Jung Von Matt/Limmat |
Art Director |
| Amaru Eslava |
Jung Von Matt/Limmat |
Graphic Designer |
| Marco Dettling |
Jung Von Matt/Limmat |
Account Supervisor |
| Roman Meister |
Jung Von Matt/Limmat |
Account Executive |
| Martina Faeh |
Jung Von Matt/Limmat |
Account Executive |
| Sarida Bossoni |
Jung Von Matt/Limmat |
Agency Producer |
| Christoph Kinsperger |
Jung Von Matt/Limmat |
Senior Pr Consultant |
| Annika Mentel |
Jung Von Matt/Limmat |
Senior Pr Consultant |
| Simon Nagel |
- |
Director |
| Eric Andreae |
- |
Co-director |
| Schaer Modelbau |
Schaer Modelbau |
Modification Billboard |
| Zapy.ch |
Zapy.ch |
Ticketing |
The Brief
To draw more tourists to Graubünden and show them how easily and quickly they can reach this idyllic destination.
Campaign Success
By issuing free train tickets via a live billboard with an integrated ticket machine to passers-by, we made escaping to the idyllic tourist spot easier than ever before.
Describe the success of the promotion with both client and consumer including some quantifiable results
30 people took a spontaneous trip to Graubünden
20,000 people saw the promotion live
9,000,000 views on YouTube and Facebook
60 million people became aware of the promotion through the media
Explain why the method of promotion was most relevant to the product or service
The Graubünden tourism board urgently needs more tourists – even though this peaceful place in Switzerland is only two hours away from the bustling centre of Zurich.