Title	THE GREAT ESCAPE
Brand	GRAUBUENDEN FERIEN
Product/Service	GRAUBUENDEN FERIEN
Category	A01. Use of Promotional Events & Stunts
Entrant Company	JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency	JUNG von MATT Zurich, SWITZERLAND

Name	Company	Position
Samuel Christ	Jung Von Matt/Limmat	Creative Director
Rob Hartmann	Jung Von Matt/Limmat	Creative Director
Alain Eicher	Jung Von Matt/Limmat	Copywriter
Lukas Frischknecht	Jung Von Matt/Limmat	Art Director
Amaru Eslava	Jung Von Matt/Limmat	Graphic Designer
Marco Dettling	Jung Von Matt/Limmat	Account Supervisor
Roman Meister	Jung Von Matt/Limmat	Account Executive
Martina Faeh	Jung Von Matt/Limmat	Account Executive
Sarida Bossoni	Jung Von Matt/Limmat	Agency Producer
Christoph Kinsperger	Jung Von Matt/Limmat	Senior PR Consultant
Annika Mentel	Jung Von Matt/Limmat	Senior PR Consultant
Simon Nagel	-	Director
Eric Andreae	-	Co-director
Schaer Modelbau	Schaer Modelbau	Modification Billboard
Zapy.ch	Zapy.ch	Ticketing

The Brief

To draw more tourists to Graubünden and show them how easily and quickly they can reach this idyllic destination.

Campaign Success

By issuing free train tickets via a live billboard with an integrated ticket machine to passers-by, we made escaping to the idyllic tourist spot easier than ever before.

Describe the success of the promotion with both client and consumer including some quantifiable results

30 people took a spontaneous trip to Graubünden 20,000 people saw the promotion live 9,000,000 views on YouTube and Facebook 60 million people became aware of the promotion through the media

Explain why the method of promotion was most relevant to the product or service

The Graubünden tourism board urgently needs more tourists - even though this peaceful place in Switzerland is only two hours away from the bustling centre of Zurich.