2015 Promo & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A03 Use of Exhibitions and Installations
SHADOW WIFI
STICHTING TEGEN KANKER/FONDATION CONTRE LE CANCER / AWARENESS ORGANISATION TO PREVENT SKIN CANCER
HAPPINESS BRUSSELS BELGIUM
Bronze
SINGING SAILOR
THE SWEDISH PEACE AND ARBITRATION SOCIETY / SUSTAINABLE PEACE AND HUMAN RIGHTS
ÅKESTAM HOLST Stockholm SWEDEN
Silver
RAIN IS COMING
MK NORWAY / HOUSE OF BERGEN
MK NORWAY Oslo NORWAY
SAME-SAME BUT DIFFERENT PEOPLE
BOUVET NORWAY / RECRUITMENT
BOUVET Oslo NORWAY
CHARITY ARCADE
SWEDAVIA SWEDISH AIRPORTS / RED CROSS
ÅKESTAM HOLST Stockholm SWEDEN
Bronze
READ A TREE
ELEFANT.RO / ONLINE BOOK SELLER
GEOMETRY GLOBAL Bucharest ROMANIA
BMW XWALK
BMW GROUP MIDDLE EAST / THE ALL NEW BMW X6
SERVICEPLAN Munich GERMANY
THE TAPWRITER
MOLSONCOORS/BERGENBIER ROMANIA / STAROPRAMEN
FCB BUCHAREST ROMANIA
THE INTERACTIVE MUSIC BOX
BANEASA GRAND ENTERTAINMENT / GEORGE ENESCU FESTIVAL
FCB BUCHAREST ROMANIA
THE STREET CHARGING PROJECT
VOLKSWAGEN / VW ELECTRIC CARS
DDB GROUP DÜSSELDORF GERMANY
INNOVATING EVOLUTION
SAMSUNG ELECTRONICS / IFA FAIR
CHEIL GERMANY Schwalbach GERMANY
2015 FUORISALONE, EMBRACE: SENSORIAL EXPERIENCE
SAMSUNG ELECTRONICS / SAMSUNG CURVED UHD TV
SANGWHA COMMUNICATIONS Seoul SOUTH KOREA
MARIONNAUD | EMERGENCY BOX
MARIONNAUD SWITZERLAND / COSMETICS
Y&R GROUP SWITZERLAND Zürich SWITZERLAND
DISAPPEARING BILLBOARDS
AUDI / AUDI
THJNK Hamburg GERMANY
JLC DIGITAL ASTRAL EXPERIENCE
JAEGER LECOULTRE / WATCHES
EMAKINA Brussels BELGIUM
DEAD WOMAN STARTS TALKING
ALS FOUNDATION NETHERLANDS / PUBLIC SERVICE / AWARENESS, CHARITIES
PUBLICIS Amsterdam THE NETHERLANDS
37 DAYS - THE CUBE
ATLANTIC GROUP / CONNECTED HEATERS
LEO BURNETT FRANCE Paris FRANCE
SOUNDFIGHTER
RADIO FRANCE / MAISON DE LA RADIO
DDB PARIS FRANCE
DISTANCE
JOHNSON & JOHNSON / LISTERINE
J. WALTER THOMPSON ITALY Milan ITALY
THE INTERACTIVE PARKING BILLBOARD
FIAT / PARK ASSIST
LEO BURNETT FRANKFURT GERMANY
A04 Use of Merchandising/in-Store Experience
TRAY TYPER
KENTUCKY FRIED CHICKEN (GREAT BRITAIN), GERMAN BRANCH / TRAY TYPER
SERVICEPLAN Munich GERMANY
BACKBOOK
SAMSUNG / SMARTPHONES
CHEIL SPAIN Madrid SPAIN
THE BOARD OF PEACE
FIORUCCI FOOD / COLD CUTS
McCANN WORLDGROUP Milan ITALY
DELICILENS
GÜNAYDIN STEAKHOUSE / SPECIAL STEAK
McCANN ISTANBUL TURKEY
HOT OR NOT
FLEN PHARMA / FLAMIGEL
THESE DAYS - WUNDERMAN Antwerp BELGIUM
THE UNCRASHABLE TOYCARS
DAIMLER / BRAKE ASSIST SYSTEM PLUS
JUNG von MATT Hamburg GERMANY
MINI BRUCE LEE HOMMAGE
MINI / MINI BRUCE LEE
M&C SAATCHI Milan ITALY
THE FRESHEST ORANGE JUICE BRAND
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Silver
IKEA SUSTAINABLE CATALOGUE
IKEA BELGIUM / FURNITURE
DDB BRUSSELS BELGIUM
4th LIFE OF A DEAD CURRENCY
MONDELÉZ INTERNATIONAL - CARAMBAR / CONFECTIONARY
FF PARIS FRANCE
THE RAG BAG
UNIFORMS FOR THE DEDICATED / SHOPPING BAG
DDB STOCKHOLM SWEDEN
SNACKHOLIDAYS
TRANSAVIA / SNACKHOLIDAYS
LES GAULOIS Puteaux FRANCE
Bronze
KINGSDAY CAMPAIGN
STAPLES EUROPE / OFFICE SUPPLIES
STAPLES EUROPE Amsterdam THE NETHERLANDS
THE LES PAUL SKILL CHECK
GIBSON GUITAR / EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION
SERVICEPLAN Munich GERMANY
Short List
THE FLOATING BOTTLES
COCA-COLA / COCA-COLA LIGHT
OGILVY GERMANY Frankfurt GERMANY
A05 Product Launch/re-Launch or Multi-Product Promotion
DOUBLES
NESPRESSO / NESPRESSO
MOMENTUM Madrid SPAIN
MINI FASHION BAR
PIMKIE INTERNATIONAL / CLOTHING RETAILER
HAPPINESS BRUSSELS BELGIUM
Bronze
SAMSUNG HEARING HANDS
SAMSUNG ELECTRONICS TURKEY / SAMSUNG VIDEO BASED CALL CENTER FOR HEARING IMPAIRED
LEO BURNETT ISTANBUL TURKEY
BEST-BEFORE PACKAGING
PENNY MARKT / PENNY DAIRY PRODUCTS
SERVICEPLAN Munich GERMANY
ANIMAL COPYRIGHTS
WWF/LATINSTOCK / ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF)
CHEIL SPAIN Madrid SPAIN
THE CALLING GREETING CARD
TELEFÓNICA O2 / THE CALLING GREETING CARD
INTERONE BBDO Hamburg GERMANY
PAY FOR THE AIR YOU BREATHE
GPI HOLDING / ECOPOLICY - ECO-FRIENDLY CAR INSURANCE POLICY
LEAVINGSTONE Tbilisi REPUBLIC OF GEORGIA
STATUE JUST FOR LOVING BEER
NATAKHTARI BREWERY (EFES GEORGIA) / 34
LEAVINGSTONE Tbilisi REPUBLIC OF GEORGIA
THE FRESHEST ORANGE JUICE BRAND
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Gold
FRANTZÉNS FITTING ROOM
NORDISKA KOMPANIET / RESTAURANT IN THE DEPARTMENT STORE NORDISKA KOMPANIET
GARBERGS Stockholm SWEDEN
ENGLISH GRASS FOR SWEDISH GARDENS
SVENSKA SPEL / STRYKTIPSET SPORT BETTING
DDB STOCKHOLM SWEDEN
BREAKVERTISING
SBS BROADCASTING GROUP BELGIUM / NEW TV ADVERTISING REVENUE MODEL
THESE DAYS - WUNDERMAN Antwerp BELGIUM
PLANTS THAT CHOOSE MOVIES
CARAMEL FILMS / FILM DISTRIBUTOR
FCB SPAIN Madrid SPAIN
THE FIRE PORTRAIT
NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND / 3RD SEASON CHICAGO FIRE
HEYE Munich GERMANY
CARLSBERG BEER BEAUTY
CARLSBERG / CARLSBERG BEER BEAUTY SERIES
CP+B SCANDINAVIA Copenhagen DENMARK
Gold