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A06 Use of Broadcast in a Promotional Campaign
|
INVERSE GOAL CELEBRATION
UNICEF AND FUNDACIÓN DE LA LIGA DE FÚTBOL PROFESIONAL / NON PROFIT MATCH |
VCCP SPAIN Madrid
|
SPAIN |
|
|
Short List
|
CONNECTION LOST
ALS LEAGUE / NON-PROFIT ASSOCIATION |
PUBLICIS BRUSSELS
|
BELGIUM |
|
|
|
DEFROST DINNERS
ELECTRABEL / ENERGY SUPPLIER |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
|
IKEA BUNGEE JUMP
IKEA BELGIUM / WIRELESS CHARGING SOLUTIONS |
DDB BRUSSELS
|
BELGIUM |
|
|
|
BACK TO BASE
BASE / TELCO (MOBILE) PROVIDER |
DDB BRUSSELS
|
BELGIUM |
|
|
|
WORLD HERITAGE
SNCB/NMBS / TRANSPORT |
AIR PARTNER OF McCANN Brussels
|
BELGIUM |
|
|
|
THE SOCIAL BREAK
CAP 48 / NON PROFIT |
AIR PARTNER OF McCANN Brussels
|
BELGIUM |
|
|
Short List
|
ABUSED PRESENTER
RUSTAVI2 / BROADCASTING |
SAATCHI & SAATCHI Budapest
|
HUNGARY |
|
|
|
BREAKVERTISING
SBS BROADCASTING GROUP BELGIUM / NEW TV ADVERTISING REVENUE MODEL |
THESE DAYS - WUNDERMAN Antwerp
|
BELGIUM |
|
|
|
RABBIT RACE
MEDIA MARKT / MEDIA MARKT |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Silver
|
|
A07 Use of Print or Standard Outdoor in a Promotional Campaign
|
REAL-TIME PRINT AD
2DEHANDS.BE / DAILIES & ONLINE |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
JCDECAUX: PERSONAL BILLBOARDS
JCDECAUX / OUTDOOR MEDIA |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
TILTED NEWSPAPER
DAGBLADET / DAGBLADET |
HYPER Oslo
|
NORWAY |
|
|
|
#MAKEACHILDCRY
MÉDECINS DU MONDE / MÉDECINS DU MONDE |
DDB PARIS
|
FRANCE |
|
|
|
IKEA BLUE BOX GRAFFITI
IKEA BELGIUM / STREET ART COLLECTION |
DDB BRUSSELS
|
BELGIUM |
|
|
|
AUDI CITY LIGHTS
AUDI IMPORT BELGIUM / AUDI A4 |
DDB BRUSSELS
|
BELGIUM |
|
|
|
ASSEMBLY FAIL
IKEA GERMANY / ASSEMBLY SERVICE |
THJNK Hamburg
|
GERMANY |
|
|
|
THERE'S ANOTHER SIDE TO THE STORY
DEPAUL UK / YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
|
THE LES PAUL SKILL CHECK
GIBSON GUITAR / EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION |
SERVICEPLAN Munich
|
GERMANY |
|
|
Short List
|
COULD I BE ANY CLEARER
HARVEY NICHOLS / CHRISTMAS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
|
SOUNDS OF THE CITY
THALYS TRAIN NETWORK / HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Short List
|
|
A09 Sponsorship or Partnership Campaigns
|
TIGER ROYALTY
PANTHERA / WILD CAT CONSERVATION ORGANISATION |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
DACIA SPONSOR DAY - THE SPLIT
RENAULT ITALIA / DACIA |
PUBLICIS ITALY Milan
|
ITALY |
|
|
|
THE LIVE TUBE
HEINEKEN ITALIA / BEER |
PUBLICIS ITALY Milan
|
ITALY |
|
|
Short List
|
THE ARTISTIC BABYSITTER
OPERA/BALLET FLANDERS / ARTISTIC BABYSIT SERVICE OF OPERA/BALLET FLANDERS |
HAVAS WORLDWIDE BRUSSELS
|
BELGIUM |
|
|
Bronze
|
EVERYTHING FC BAYERN MUNICH
DHL / FC BAYERN OFFICIAL ONLINE FAN SHOP IN CHINA - POWERED BY DHL |
180 AMSTERDAM Amsterdam
|
THE NETHERLANDS |
|
|
|
THE MATCH
SKY DEUTSCHLAND FERNSEHEN / SKY FOOTBALL BUNDESLIGA PACKAGE |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
HEINEKEN #CHAMPIONTHEMATCH
HEINEKEN / HEINEKEN |
STARCOM MEDIAVEST GROUP Amsterdam
|
THE NETHERLANDS |
|
|
|
THE CONFIDENT JOB INTERVIEW
VOLKSWAGEN BELGIUM / VOLKSWAGEN POLO |
DDB BRUSSELS
|
BELGIUM |
|
|
|
THE MAGNUS SWEATER
VG / VG'S COVERAGE OF THE 2014 CHESS WORLD CHAMPIONSHIPS |
SAATCHI & SAATCHI Oslo
|
NORWAY |
|
|
|
OPEN SLOPE DAY
DNB BANK / REPUTATION & SPONSORSHIP |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
WATCH YOUR BACK
IF INSURANCE / INSURANCE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
KAPTEN REKO
KONSUMENTFÖRENINGEN STOCKHOLM / NGO |
CONCEPT STORE Stockholm
|
SWEDEN |
|
|
|
BEKO GLOBAL FAN WAVE
BEKO / FC BARCELONA SPONSORSHIP |
McCANN ISTANBUL
|
TURKEY |
|
|
|
ANIMAL COPYRIGHTS
WWF/LATINSTOCK / ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) |
CHEIL SPAIN Madrid
|
SPAIN |
|
|
|