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B01 Use of Digital Advertising in a Promotional Campaign
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THE BIG ADIDAS BILLBOARD SHOOT-OUT
ADIDAS / SPORTING GOODS MANUFACTURER |
HEIMAT Berlin
|
GERMANY |
|
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THE LINE SCOUT
TAXI STOCKHOLM / WEB |
KING Stockholm
|
SWEDEN |
|
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THE UNDUBBED TRUTH
EQUAL PAY DAY / EQUAL PAY DAY |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
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HOW CHILL IS YOUR LANGUAGE?
DE STANDAARD NEWSPAPER / DE STANDAARD NEWSPAPER LANGUAGE SPECIAL |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
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THE SWEDISH SNOW RESCUERS
AUDI / AUDI QUATTRO |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
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Short List
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THE AD FILTER
D&AD / D&AD |
BETC Paris
|
FRANCE |
|
|
Short List
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THE INTERACTIVE FORM
CANAL+ / CANAL+ |
BETC Paris
|
FRANCE |
|
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Bronze
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UNICOIN
UNICEF SWEDEN & H&M CONSCIOUS FOUNDATION / NGO |
EDELMAN DEPORTIVO Stockholm
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SWEDEN |
|
|
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THE MATCH
SKY DEUTSCHLAND FERNSEHEN / SKY FOOTBALL BUNDESLIGA PACKAGE |
SERVICEPLAN Munich
|
GERMANY |
|
|
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ANTONYMOUS - THE DIGITAL SMOKE BOMB
PIRATENPARTEI DEUTSCHLAND / ANTONYMOUS - THE DIGITAL SMOKE BOMB |
SERVICEPLAN Munich
|
GERMANY |
|
|
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MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS / VIRTUAL MAKE UP MIRROR APPS |
McCANN PARIS
|
FRANCE |
|
|
Silver
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DO IT FOR MOM
SPIES TRAVELS / ACTIVE HOLIDAY |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
|
|
Bronze
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STREET VIEW TEST
THE AUTOMOBILE CLUB OF ROMANIA / DRIVING SCHOOL |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
|
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Bronze
|
FAMILIES ON THE VERGE OF EXTINCTION
WORLD WILDLIFE FUND / NON PROFIT |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
Silver
|
EYESCARE
WEEK OF SIGHT / HEALTH CARE |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
|
FIRST PERSON LOVER
BJÖRN BORG / SPORTS APPAREL |
GARBERGS Stockholm
|
SWEDEN |
|
|
Silver
|
METSA¨ WOOD PLAN B - REACHING A DIVERSE GLOBAL EXPERT AUDIENCE WITH NO PAID MEDI
METSÄ WOOD / METSÄ WOOD PLAN B |
HASAN & PARTNERS GROUP Helsinki
|
FINLAND |
|
|
|
PERISCOPE BURGLAR
NATIONALE - NEDERLANDEN / HOUSEHOLD INSURANCES |
GREY AMSTERDAM Amsterdam
|
THE NETHERLANDS |
|
|
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LIKE ANY OTHER WORKWEEK. ALMOST.
SWEDISH ARMED FORCES / RECRUITMENT |
DDB STOCKHOLM
|
SWEDEN |
|
|
|
HEAT SEEKING CAMPAIGN
McDONALD'S SWEDEN / SMOOTHIES |
DDB STOCKHOLM
|
SWEDEN |
|
|
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THE EURONICS-FREE-THE-TREE-CHRISTMAS-COMPETITION
EURONICS DEUTSCHLAND / CONSUMER ELECTRONICS |
JUNG von MATT Berlin
|
GERMANY |
|
|
|
4000 STOPS
RUTER / PUBLIC TRANSPORTATION, OSLO |
McCANN NORDIC OSLO
|
NORWAY |
|
|
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CHANGE HAND
HJÄRNFONDEN - SWEDISH BRAIN FOUNDATION / STROKE AWARENESS |
VOLONTAIRE Stockholm
|
SWEDEN |
|
|
|
THE ANDY WARHOL ART EXCHANGE BY ABSOLUT
THE ABSOLUT COMPANY / BEVERAGE |
JUNG RELATIONS Stockholm
|
SWEDEN |
|
|
|
WHY KEEP A LOW PROFILE?
LINKEDIN / LINKEDIN |
BMB London
|
UNITED KINGDOM |
|
|
|
SKY SQREENING
SKY / SKY GO |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
HEADS UP!
AOK / AOK BACK HEALTH PROGRAMS |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
PRIDESTREAM
KPN / TELCO |
N=5 Amsterdam
|
THE NETHERLANDS |
|
|
|
OPEN DORCEL
DORCELSTORE.COM / DORCELSTORE.COM |
MADEMOISELLE SCARLETT Paris
|
FRANCE |
|
|
|
GIF FREEDOM
AMNESTY INTERNATIONAL / HUMAN RIGHTS ORGANISATION |
LEO BURNETT FRANKFURT
|
GERMANY |
|
|
|
TURKCELL CONNECT: INTERNET IN OFFLINE MODE
TURKCELL / TURKCELL & TURKCELL LIS |
BPN ISTANBUL
|
TURKEY |
|
|
|
TURKCELL: GNCTRKCLL CHALLENGING DIGITAL EFFECT IN A NON TV ENVIRONMENT
TURKCELL / GNCTRKCLL: SMS SERVICE |
BPN ISTANBUL
|
TURKEY |
|
|
|
|
B02 Use of New Technology in a Promotional Campaign
|
SAMSUNG SMART PLAYBOARD
SAMSUNG ELECTRONICS ITALIA / SAMSUNG CONSUMER ELECTRONICS |
LEO BURNETT ITALY Milan
|
ITALY |
|
|
|
SAMSUNG EMOTION PROJECT
SAMSUNG ELECTRONICS ITALIA / SAMSUNG CONSUMER ELECTRONICS |
LEO BURNETT ITALY Milan
|
ITALY |
|
|
|
SHADOW WIFI
STICHTING TEGEN KANKER/FONDATION CONTRE LE CANCER / AWARENESS ORGANISATION TO PREVENT SKIN CANCER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
VR THE FUTURE
SAMSUNG ELECTRONICS / SAMSUNG VR |
CHEIL GERMANY Schwalbach
|
GERMANY |
|
|
|
URBAN ESCAPE VR - THE ROOFTOP EXPERIENCE
AMF FASTIGHETER / URBAN ESCAPE / OFFICE REAL ESTATE |
MOBIENTO Stockholm
|
SWEDEN |
|
|
|
READ A TREE
ELEFANT.RO / ONLINE BOOK SELLER |
GEOMETRY GLOBAL Bucharest
|
ROMANIA |
|
|
|
SLIDE, AMAZING IN MOTION
LEXUS INTERNATIONAL / LEXUS INTERNATIONAL |
CHI & PARTNERS London
|
UNITED KINGDOM |
|
|
Short List
|
SPEAKING IMAGES 2015
WORLD PRESS PHOTO / WORLD PRESS PHOTO ANNUAL 2015 |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
LISTEN TO ME
URAL MUSIC NIGHT / URAL MUSIC NIGHT FESTIVAL |
VOSKHOD Yekaterinburg
|
RUSSIA |
|
|
|
FREE MCFLURRY ACTIVATION
McDONALD'S NETHERLANDS / ICECREAM - MCFLURRY |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
|
|
|
SIGHTSEEING REINVENTED
TAXI STOCKHOLM / EXPLORE STOCKHOLM |
WE ARE YOURS Stockholm
|
SWEDEN |
|
|
Short List
|
CANON GIG APP
CANON / CANON DSLR |
UNCLE GREY Copenhagen
|
DENMARK |
|
|
|
DISTANCE
JOHNSON & JOHNSON / LISTERINE |
J. WALTER THOMPSON ITALY Milan
|
ITALY |
|
|
|
SOUNDS OF THE CITY
THALYS TRAIN NETWORK / HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
|
THE INTERACTIVE PARKING BILLBOARD
FIAT / PARK ASSIST |
LEO BURNETT FRANKFURT
|
GERMANY |
|
|
|
ROOTSWITCH
SHORASHIM GROUP / NON PROFIT ORGANIZATION WHICH SUPPORTS HOLOCAUST SURVIVORS |
McCANN TEL AVIV
|
ISRAEL |
|
|
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME) / NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Short List
|
TURKCELL CONNECT: INTERNET IN OFFLINE MODE
TURKCELL / TURKCELL & TURKCELL LIS |
BPN ISTANBUL
|
TURKEY |
|
|
|