VO: Queer Lisboa is the Portuguese film festival that showcase’s the best gay films every year. For this year's 2015 edition, the organizers wanted to draw more of the straight audience through a radio campaign. So, we created Gaydio. We joined Radar FM, a renowned Portuguese radio station, and asked them to play, among their usual programming, some famous songs by gay artists, and at the end of these songs we asked this question through


LIVE CLIP: You’ve just listened to a song by a gay artist, and probably you liked it. So why not watch a gay film? Queer Lisboa 19, International Queer Film Festival, From the 18th to the 26th September in the Sao Jorge Cinema Theatre in Lisbon. Queer Lisboa - Straight friendly.

VO: Instead of creating the usual radio campaign, we transformed the radio station into gay content. And on to of that, we fought prejudice.