| Title | SMARTBOWL |
| Brand | FRESSNAPF TIERNAHRUNGS |
| Product/Service | FRESSNAPF |
| Category |
A01. Creative Data Enhancement |
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Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
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Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
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Media Placement
|
OGILVY GERMANY Frankfurt, GERMANY
|
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PR
|
OGILVY GERMANY Frankfurt, GERMANY
|
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Production
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Serdar Kantekin |
Ogilvy & Mather Germany GmbH |
Creative Director |
The Campaign
Fressnapf, Europe's biggest pet supplier, developed the world's first Mecosystem that tracks dogs' activity in realtime. Based on that information it shows the owner the perfect amount of food and activity needed.
With the creative use of data, the innovative SmartBowl actively improves the relation between dog owners and their pets by making sure that they always receive the perfect amount of food and activity. With the organic integration of eCommerce, the brand is constantly an important part of its main target group's life.
We created the world's first Mecosystem that analyzes the dog's nutrition and activity in realtime and processes the data into information that is relevant for the owner. The use of data optimizes the dog's health and improves the relationship between him and his owner. With the procession of abstract data, it translates the dog's needs to make them easily understandable for his owner. With the automatic link to eCommerce and the reorder of pet supplies, the brand is organically integrated into this system.
The actual building blocks of the SmartBowl and its components are made up of state-of-the-art technologies and components such as WiFi, low energy Bluetooth, RFID, micro-processing, mobile app and data-modeling technology which makes the system truly smart. The unique combination of these components enables the SmartBowl to process the data it gets from the dog into a clear display of its needs for the owner.