| Title | STARDUST FOR BOWIE |
| Brand | STUDIO BRUSSEL |
| Product/Service | DIGITAL MOURNING PLACE FOR DAVID BOWIE |
| Category |
A07. Social Data |
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Entrant
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DDB BRUSSELS, BELGIUM
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Idea Creation
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DDB BRUSSELS, BELGIUM
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PR
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DDB BRUSSELS, BELGIUM
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Credits
| Antoinette Ribas |
DDB Brussels |
Art Director |
| Gregory Ginterdaele |
DDB Brussels |
Copywriter |
| Peter Ampe |
DDB Brussels |
Creative Director |
| Odin Saillé |
DDB Brussels |
Creative Director |
| Romy Vierhouten |
DDB Brussels |
Account Executive |
| Maarten Breda |
DDB Brussels |
Producer |
| Maarten Van Daele |
DDB Brussels |
Strategic Planner |
| Sven Verfaille |
DDB Brussels |
Graphic Designer |
| Francis Lippens |
DDB Brussels |
Business Director |
| Kenn Van Lijsebeth |
DDB Brussels |
PR Manager |
| Christophe Gesquière |
DDB Brussels |
Web Developer |
The Campaign
We decided to give “starman” David Bowie his very own constellation. Together with the Royal Belgian Observatory we identified 7 stars in the form of Bowie’s iconic thunderbolt and named it ‘Stardust for Bowie'. The thunderbolt became the key visual of a digital mourning place, a microsite were all Bowie fans could upload their music in the universe with a personal message."It was not easy to identify the appropriate stars," says Philippe Mollet from MIRA. "Studio Brussels asked us to give Bowie a unique place in the galaxy. Referring to his various albums, we chose seven stars - Sigma Librae, Spica, Alpha Virginis, Zeta Centauri, SAA 204 132, and the Beta Sigma Octantis Trianguli Australis - in the vicinity of Mars at the exact time of his death. The constellation looks like an exact copy of the iconic Bowie lightning. "
Without any paid media, 200.000 people said goodbye to David Bowie on the website and we collected 1.1 million shares and comments on social media. Stardust for Bowie dominated the global press, accounting for a total of 13.3 billion impressions. (source: Talkwalker)
It gave fans a chance to say goodbye in their own way and created a sense of unity.
The website makes use of social media well wishes to create the constellation, itself an elegant example of data visualisation.
When David Bowie died, radio station Studio Brussels felt that Bowie fans all over the world were looking for a proper way to express their grief.
Stardust for Bowie brought mourning Bowie fans as close as they could to their idol. First we registered a new constellation in the form of Bowie’s iconic thunderbolt. Then we invited Bowie fans to choose their favourite song and upload it in the constellation, adding a personal text. Making the circle round.
It’s borderline impossible to properly pay respects to a musician as massive as David Bowie. Studio Brussels wanted to give David Bowie a fitting tribute: an own constellation. Along with public observatory MIRA, Studio Brussel registered seven stars in the form of Bowie’s iconic thunderbolt. Bowie takes on a symbolic place alongside the 88 existing constellations. The homage to the 'Starman' is linked to an online action "Stardust for Bowie" developed on Google Sky. Listeners and fans of Bowie can create a personal tribute in the Bowie constellation on www.stardustforbowie.be. Each visitor may assign a favourite song and leave a short personal text in the shape of a star.