BRAND FILM : CITROEN INSPIRED YOU
| Title | BRAND FILM : CITROEN INSPIRED YOU |
| Brand | CITROEN |
| Product/Service | BRAND FILM |
| Category |
A01. Creative Data Enhancement |
|
Entrant
|
LES GAULOIS Puteaux, FRANCE
|
|
Idea Creation
|
LES GAULOIS Puteaux, FRANCE
|
Credits
| Xavier Beauregard, Alexandre Drouillard, Mickael Jeanne |
LES GAULOIS |
EXECUTIVE CREATIVE DIRECTOR, CREATIVE DIRECTORS |
The Campaign
The insights are true insights about how people use and live their cars. this data is used in order to back up these behaviour patterns and to prove in a credible way that CITROEN is a brand inspred by people.
Our survey was based 100% on consumer experience. Some questions were on lifestyle like : how many times in car you cry ? laugh ? Kiss ? Make love ?...
Some questions were more car usage oriented : how many times you do car pooling with someone ? forget where you parked the car ? say or think : " I wish we had more space" ? etc...
Tha data was used creatively to hightlight peoples behaviour when it comes to cars and focussed on situations which were not only true life but creatively provocative.
A 25 questions survey conducted on internet in 7 countries (France, germany, UK, Spain, Italy, Portugal, poland) amongst 15 years old above with sample of 500 pepole interviewed in each country : driver and non driver, car owner or not.