| Title | BEELINE BOT |
| Brand | BEELINE |
| Product/Service | BEELINE - RUSSIAN TELECOMMUNICATIONS BRAND |
| Category |
A05. Use of Real-time Data |
|
Entrant
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Idea Creation
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Veronika Yunkalova |
Hungry Boys |
Client Service Director |
| Maxim Fedorov |
Hungry Boys |
SMM Director |
The Campaign
FindFace detects the face on your uploaded picture and, using artificial neural networks, finds your festival photos with an accuracy of 90% among thousands of pictures that were taken by dozens of photographers.
So all you need to do is send Beeline Bot a private message on the Vk social network saying “Hello, bot!” and sending your selfie. After that the magic happens — if you really were at AFP you’ll get your photos in 2 seconds!
During the activation
12 000 requests were made
During the festival 10 000 selfies were sent to the bot
The bot sent over 30 000 photos
We got 80 media impressions
with a total reach of 65 496 000
Using sensational technology FindFace, we created the first ever chatbot that can find you instantly with just one selfie upload.
All young people that are using mobile phones