| Title | MOVE FORWARD |
| Brand | MOOVEL |
| Product/Service | LOGO FOR MOVE FORWARD |
| Category |
A04. Data Visualisation |
|
Entrant
|
DENKWERK Cologne, GERMANY
|
|
Idea Creation
|
DENKWERK Cologne, GERMANY
|
Credits
| Heiko Keppel |
denkwerk GmbH |
Creative Director |
The Campaign
The solution: Using various data such as CO2 emissions, energy saved, and traffic data from Google, we let the movement itself be the logo.
The outcome: The first vibrant live-logo, representing long-term trends as well as conditions at this very moment, whilst always pointing in the same direction: forward.
A vibrant live-logo, representing long-term trends as well as conditions at this very moment, whilst always pointing in the same direction: forward.
We didn’t draw the logo, we wrote it, using a programming language for graphic simulation and animation.
A logo that is fed by real-time data from the user’s actual surroundings: current data on traffic conditions, weather and mobility.
A logo that always shows the way forward. Because it represents a place where voices and ideas are heard, through which things move forward too.
A logo that is never the same, but always unique.
Because it is always in flux, always different.
Using various data such as CO2 emissions, energy saved, and traffic data from Google, we let the movement itself be the logo.