Title	WORDS OF DELIGHT
Brand	O2 SLOVAKIA
Product/Service	UNLIMITED CALLS
Category	A04. Data Visualisation
Entrant	TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
Idea Creation	TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC

Name	Company	Position
Vlado Kurek	TRIAD Advertising	Creative Director
Juraj Stehlík	TRIAD Advertising	Copywriter
Marek Barancik	TRIAD Advertising	Art Director
Maru Mitlíková	TRIAD Advertising	CEO
Roman Janajev	TRIAD Advertising	Developer
Alena Cervenanska	TRIAD Advertising	Developer
Lukáš Kodoň	Truestory	Film Director
Martin Woska	TRIAD Advertising	Chief Creative & Strategy Director

The Campaign

O2 a slovak telco operator gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the O2 website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice and message from the sender. To delight, support or maybe just to remind them to give you a call.

7000 unique pendatns were created and sent to the recipients as a direct mail. This campaign had the biggest likeability score ever for the telco operator.

O2 a slovak telco operator gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the O2 website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice and message from the sender. To delight, support or maybe just to remind them to give you a call.

The voice services of telco operators are dropping continually. People chat more, than talk. So, when O2 came with the unlimited calls proposition, we had to come up with campaign that would underline the importance of human voice and calls to give it more credit and to encourage people to talk more together.