Title	AIRBUS GROUP - THE SKY IS NOT THE LIMIT
Brand	AIRBUS GROUP
Product/Service	AIRBUS GROUP PRODUCTS AND INNOVATIONS
Category	A04. Data Visualisation
Entrant	Aperto, an IBM Company Berlin, GERMANY
Idea Creation	Aperto, an IBM Company Berlin, GERMANY

Name	Company	Position
Marko Thorhauer	Aperto - An IBM Company	Managing Director
Andrea Goebel	Aperto - An IBM Company	Creative Direction
Katja Klüh	Aperto - An IBM Company	Managing Director
Daniel Roters	Aperto - An IBM Company	Client Manager
Bernd Maybauer	Aperto - An IBM Company	Senior Client Manager
Thomas Feder	Aperto - An IBM Company	Art Director
Hüsein Yilmaz	Aperto - An IBM Company	Art Director
Thomas Känel	Aperto - An IBM Company	Creative Frontend Developer
Philipp Schiedel	Aperto - An IBM Company	Konzepter
Björn Bossmann	Aperto - An IBM Company	Copywriter
Christian Meyer	Aperto - An IBM Company	Sound

The Campaign

From earth, to Mars and beyond: Airbus Group’s special feature, “The Sky Is Not The Limit”, takes users on a journey from the lowest layers of the atmosphere to furthest reaches of space, 490 million kilometres away. With fascinating stories, amazing facts and captivating cinematic insights, Airbus Group showcases its products innovatively, allowing the vision of the largest European aviation and aerospace company to be experienced interactively. With an intuitive swipe or upward scroll, the user is swept higher and higher up, where they encounter multiple technical highlights and Airbus Group innovations – from the futuristic helicopter, the H160; to “Perlan”, the solar-powered stratospheric glider and the space probe, “Gaia”.

Creative Execution

“The Sky Is Not The Limit” is digital storytelling at its best, showing how one can optimally combine product and image communication. Instead of the usual “scroll down”, it employs an innovative – and very fitting – “scroll up”. The special feature is made particularly compelling through the various animations and the fluid user experience on all devices. Every product can be individually accessed and uses animations, quotes, facts and images to tell its story. This enables new aspects to be easily highlighted and promoted. Over the course of two months various Airbus Group social media channels were constantly featuring new interesting facts and snippets from the special feature - following the upward move from earth to space. The special feature is a highlight in Airbus Group’s integrated content marketing measures, and was greeted with enthusiasm both internally and externally. The strong storytelling approach helped to create an interactive experience with great content depth. As a result, the time spent by the user on the site is extremely high and the special feature is often shared on social media platforms.