Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creative Data Enhancement
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
ROMANIA
Short List
THE SUNCELL GUIDE
VATTENFALL
ENERGY
MRM//McCANN Stockholm SWEDEN MRM//McCANN
Stockholm
SWEDEN
Short List
THE NEXT REMBRANDT
ING
FINANCIAL SERVICES
J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Short List
A02 Data-Driven Targeting
HINTS
CURRYS PC WORLD
CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
ROMANIA
Short List
SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
REFUGEES WELCOME
FCB ZÜRICH SWITZERLAND FCB ZÜRICH
SWITZERLAND
Gold
A04 Data Visualisation
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
ROMANIA
Silver
THE NEXT REMBRANDT
ING
FINANCIAL SERVICES
J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Gold
THE END OF SOCIETY SIMULATOR
UBISOFT
UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
A05 Use of Real-time Data
GIVE A BEEP
HÖVDING
HÖVDING
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
Bronze
PIGEON AIR PATROL
PLUME LABS
PLUME LABS
DIGITASLBi London UNITED KINGDOM DIGITASLBi
London
UNITED KINGDOM
Bronze
GOOGLE LONDON COMMUNITY NOTICE BOARD
GOOGLE
GOOGLE
OMD UK London UNITED KINGDOM OMD UK
London
UNITED KINGDOM
Short List
A07 Social Data
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
ROMANIA
Short List
NIKE ON DEMAND
NIKE
PERSONALISED MESSAGING PLATFORM
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
Grand Prix
A09 Data Integration
THE TRAIN BRAIN PROJECT
STOCKHOLMSTÅG
THE STOCKHOLM COMMUTER TRAIN
KÄRNHUSET Stockholm SWEDEN KÄRNHUSET
Stockholm
SWEDEN
Silver