Title	INTEL: HISTORY COMES ALIVE
Brand	INTEL
Product/Service	X
Category	D03. Live Events
Entrant	MEDIAMONKS Hilversum, THE NETHERLANDS
Idea Creation	J. WALTER THOMPSON BEIJING, CHINA
Production	MEDIAMONKS Hilversum, THE NETHERLANDS

Name	Company	Position
-	MediaMonks	Production
-	JWT Beijing	Agency

The Campaign

Intel RealSense technology enables consumers to experience a time travel back to 5000 years of history.

Creative Execution

We selected the Great Wall in an ancient city with over 5,000 years’ history in an outdoor environment. We produced four 3D historical animatic video covered 4 dynasties and selected some main characters that allowed facial change for consumers to experience and projected on the Great Wall. During the event, participants were invited to experience Intel RealSense 3D facial scan. A 3D animated historical character with their own face will then be generated instantly by cloud animation rendering server through 4G broadband network. The animated historical video with characters they presented were projected onto the Great Wall for a stunning cinematic viewing experience.

Indication of how successful the outcome was in the market

Business impact - sales, donations, site traffic: 590,247 wechat read views, the KPI reached 125%. Response rate: By the end of activation campaign, 48 social contents were pushed, finished 100% KPI and had over 120% propagation effect Impressions: 590,247 wechat read views, the KPI reached 125%. UGC result: Referral achieved 10,208, KPI reached 101% Comments achieved 3,266, KPI reached 363% Like: 14,564, KPI reached 104% Consumer verbatim: ‘Intel is always leading in technology innovation.’ ‘Guess it is going to be more popular in usage.’ ‘The technological advancement push further the relationship between human and technology.’ Consumer awareness: 50,555 Weibo engagement and 590,247 wechat read views, the KPI reached 150%. UGC achieved 3,266 comments, reached KPI 363%.

To get consumers to have a real life experience, the idea was translated into an activation event held at Great Wall in Xian, an ancient city with over 5,000 years of history. To demonstrate the cool technology of Intel RealSense, a collaboration of task force from software to hardware, from creative to event and PR was formed to create a big contrast of bridging cool technology and history to create a time travel experience for consumers. By leveraging the unique attribute of RealSense technology of 3D facial scan, the consumers can generate their 3D lifelike avatars and become the main characters and immerse into the historical video projected on the great wall. To create a bigger visual impact, 3D mapping video was designed to create dynamic movement of the wall bricks to demonstrate the golden stage and decline stage of each dynasty and transit between dynasties.