TEMPERATURE CHECKING BOTTLES
| Title | TEMPERATURE CHECKING BOTTLES |
| Brand | TURMHOF DISTILLATES |
| Product/Service | FRUIT DISTILLATES |
| Category |
D04. Brand Installation & Experience |
|
Entrant
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
|
Idea Creation
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
Credits
| Axel Eckstein |
Leo Burnett Schweiz AG |
Executive Creative Director |
| Christian Bircher |
Leo Burnett Schweiz AG |
Creative Director |
| Duoton |
duoton.ch/duoton |
Label Manufacturer |
The Campaign
Most often fruit brandies are drunk at a too warm temperature. To visualize the correct and best temperature for drinking fruit brandies we designed the label with color changing pigments. If you touch the bottle with your hand and the schnapps has the right temperature, the color on the bottle will change. Only now you are able to see the label with the description of the taste and you can discover how the brandy was made.
Creative Execution
We designed the label with color changing pigments. If you touch the bottle with your hand and the schnapps has the right temperature, the color on the bottle will change and you will see the label with a description of the taste and how the brandy was made.
Indication of how successful the outcome was in the market
The product was released on 26.4.2016 and stock of promotional, seasonal bottles were all sold out by date.
Most often fruit brandies are drunk at a too warm temperature. To make sure that the schnapps is drunk at the right temperature we designed the label with color changing pigments. So people will effortlessly know when the schnapps has the right temperature for the utmost pleasure.