WINE THAT COMES FROM MUSIC
| Title | WINE THAT COMES FROM MUSIC |
| Brand | GWS WINES |
| Product/Service | VISMINO |
| Category |
E02. Drinks |
|
Entrant
|
WINDFOR'S Tbilisi, GEORGIA
|
|
Idea Creation
|
WINDFOR'S Tbilisi, GEORGIA
|
Credits
| Vato Kavtaradze |
WINDFOR'S |
Creative Director |
| Bibi Asatiani |
WINDFOR'S |
Creative Director |
| Lado Malazonia |
WINDFOR'S |
Strategic Planner |
| Nino Gordeladze |
WINDFOR'S |
Copywriter |
| Beqa Meparishvili |
WINDFOR'S |
Copywriter |
| Matassi Sulakauri |
WINDFOR'S |
Art Director |
| Tamar Tsintsadze |
WINDFOR'S |
Account Director |
| Zakharia Metreveli |
WINDFOR'S |
Design Director |
| Ruslan Beridze |
WINDFOR'S |
Designer |
| Ringailė Leščinskienė |
WINDFOR'S |
Producer |
| Zuka Gharibashvili |
WINDFOR'S |
Producer |
| Natia Nikoleishvili |
WINDFOR'S |
Post Production Manager |
| Goga Tsikolia |
WINDFOR'S |
Editor |
| Sandro Nakashidze |
WINDFOR'S |
CG Artist |
| Paata Godziashvili |
WINDFOR'S |
Sound Engineer |
| Vaska Chubinidze |
WINDFOR'S |
Strategic Planner |
| Nika Machaidze |
Independent |
Art Director |
| Avtandil Gasviani |
WINDFOR'S |
Producer |
| Thomas Burns |
Independent |
Color Grading |
| Giorgi Shvelidze |
Independent |
Director of Photography |
| Polina Rudchik |
Independent |
Set Designer |
| Sandro Nadareishvili |
Independent |
Set Designer |
The Campaign
We decided to integrate music into a brand DNA on a very beginning of its life-cycle - actually while branding itself. When it came up to the label making, we used different theories - of Goethe, Newton and maybe the most relevant - Russian composer Scriabin - that to every sound there is a color that corresponds to it.
Creative Execution
We transformed an ordinary piano to let the music paint the label.
In the concluding part of the experiment the musician performed 14 plays matched to 14 different wine varieties.
Indication of how successful the outcome was in the market
Thanks to this great union of wine, music and color, “vismino” is now established as a brand that has its own story to share.
The experiment took place in a former radio factory - with a popular musician, DJ, and producers involved in the process ensuring cultural relevance of the documentary style short-film.