NOT ALL ADVERTISING IS TRASH
| Title | NOT ALL ADVERTISING IS TRASH |
| Brand | AD BLACK SEA INTERNATIONAL ADVERTISING FESTIVAL |
| Product/Service | 2016 FESTIVAL VISUAL IDENTITY |
| Category |
B02. Promotional Item Design |
|
Entrant
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WINDFOR'S Tbilisi, GEORGIA
|
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Idea Creation
|
WINDFOR'S Tbilisi, GEORGIA
|
Credits
| Vato Kavtaradze |
WINDFOR'S |
Creative Director |
| Bibi Asatiani |
WINDFOR'S |
Creative Director |
| Lado Malazonia |
WINDFOR'S |
Strategic Planner |
| Beqa Meparishvili |
WINDFOR'S |
Copywriter |
| Tamar Tsintsadze |
WINDFOR'S |
Account Director |
| Zakharia Metreveli |
WINDFOR'S |
Design Director |
| Zuka Gharibashvili |
WINDFOR'S |
Producer |
| Goga Tsikolia |
WINDFOR'S |
Editor |
| Sandro Nakashidze |
WINDFOR'S |
CG Artist |
| Ruslan Beridze |
WINDFOR'S |
Designer |
| Mari Sukhishvili |
WINDFOR'S |
Art Director |
| Sopo Kechkhoshvili |
WINDFOR'S |
Project Coordinator |
The Campaign
At the new and ambitious Ad Black Sea International Advertising Festival 2016 we wanted to give more meaning to the actual awards by raising awareness to the critical social issue of littering, while also pointing out that not all advertising is trash!
Creative Execution
The first award fully created from recycled plastic, washed out at the Black Sea coast.
Indication of how successful the outcome was in the market
36kg-s of plastic left Georgia to take honorary place in winning agencies from 6 different countries.
Advertising and marketing professionals attending the festival all had opportunity to visit Batumi Black Sea beach, and to witness the level of pollution themselves.
So, for aspiring entrants winning the trophy became a case of not only achieving success, but contributing to the critical issue for the region.