Title	TRUE FRUITS "BEEBNB"
Brand	TRUE FRUITS
Product/Service	TRUE FRUITS - SMOOTHIE SIXPACK
Category	E02. Drinks
Entrant	BBDO GROUP GERMANY Berlin, GERMANY
Idea Creation	BBDO GROUP GERMANY Berlin, GERMANY
Production	HONEST PRODUCTIONS GMBH Berlin, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Group Germany GmbH	Chief Creative Officer
Ton Hollander	BBDO Berlin GmbH	Creative Managing Director
Daniel Schweinzer	BBDO Berlin GmbH	Executive Creative Director / Art Director
Lukas Liske	BBDO Berlin GmbH	Executive Creative Director / Copywriter
Nicolas Molès, Henri Harms	BBDO Berlin GmbH	Art Director
Christian Kühl	BBDO Berlin GmbH	Account Manager
Steffen Gentis	BBDO Group Germany GmbH	Chief Production Officer
-	CraftWork - a brand of ad agencyservices GmbH	Post Production Company
David Müllenborn	CraftWork	Producer
Christian H. Hasselbusch	-	Photographer
Joerg Fudickar	HONEST Productions GmbH	Producer
-	Studio Funk GmbH & Co. KG, Berlin	Audio Production House
Marius Wiechmann	Studio Funk GmbH & Co. KG, Berlin	Sound Engineer
Daniel Schweinzer	BBDO Berlin GmbH	Director
Peter Bender	-	Director of Photography
Till Markull	CraftWork	Editor / Animation
-	MAD EYE Film Works	Setting
-	Dee Bee Phunky	Casting

The Campaign

We came up with an upcycling design idea that turns a sixpack into a bee hotel: beebnb. It works by combining the wooden box with biological straws – creating a scientifically proven refuge for bees in four simple steps. So every true fruits client can help to cultivate the next generation of bees. And thereby, tasty true fruits smoothies.

Creative Execution

beebnb is a wooden sixpack that turns into a bee hotel in four simple steps. 1. Enjoy your true fruits smoothies. 2. Cut the straws in three equal pieces. 3. Arrange them in the empty six-pack. 4. Install beebnb in a sunny spot. All materials used are natural and sustainable. Instead of being thrown away, they give bees a home. beebnb is used for in-store promotions in organic food shops.

Indication of how successful the outcome was in the market

beebnb underlines the positioning of true fruits as a sustainable brand and enables the consumer to help preserve the bees. The promotional packaging was sold out within two weeks.

To preserve the bees, new shelters are needed all over the country. The best way to make this happen is to get the thousands of true fruits customers on board and enable them to help by simple means.