| Title | PORCELAN |
| Brand | ROSENTHAL |
| Product/Service | PORCELAIN ROUTER VASE |
| Category |
F01. Consumer Products |
|
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
Credits
| Sascha Hanke |
Kolle Rebbe GmbH |
Executive Creative Director |
| Rolf Leger |
Kolle Rebbe GmbH |
Executive Creative Director |
| Simon Jasper Philipp |
Kolle Rebbe GmbH |
Creative Director |
| Florian Ludwig |
Kolle Rebbe GmbH |
Creative Director |
| Laura Gorny |
Kolle Rebbe GmbH |
Account Manager |
| Ferdinand Povel |
Kolle Rebbe GmbH |
Art Director |
| Haiko Meyer |
Kolle Rebbe GmbH |
Copywriter |
| Martin Lühe |
Kolle Rebbe GmbH |
Production Manager |
| Ricarda Brieden |
Kolle Rebbe GmbH |
Agency Producer |
| Katrin Grün |
Kolle Rebbe GmbH |
Art Buying |
| Christian Hilfinger |
Kolle Rebbe GmbH |
Editor |
| Alexander Hildenberg |
Kolle Rebbe GmbH |
Editor, DoP |
| Dirk Weyer |
Dirk Weyer Studios |
Photographer |
The Campaign
Even the most beautifully appointed homes usually has one unavoidable flaw: an ugly plastic router with flickering lights and a mess of cables collecting dust in a forgotten corner. To rid beautiful homes of these unsightly devices, we developed PorceLAN – a vase that turns a standard router into a classy design element.
Creative Execution
PorceLAN works like a conventional modem router with the technology concealed in a flower vase made of premium porcelain. Therefor we constructed PorceLAN in a multistage firing process. The body comprises two elements that are elegantly joined by a seamless magnetic lock. While the top part of the vase can be removed and is reserved for flowers, the bottom part conceals the technical equipment so it is completely out of view. No plastic, no flickering and flashing – nothing like a conventional router. The only clue to the technology within is the unusual shape of the vase, which is inspired by the well-known symbol for wifi.
PorceLAN was made in a 31,1 cm tall table vase and a 55 cm tall floor vase.
Indication of how successful the outcome was in the market
PorceLAN was sold exclusively in Rosenthal stores and in the Rosenthal Online Shop and it was an instant hit with the target group – the first series of 500 vases sold out within just a few weeks. During the campaign, the number of Rosenthal fans on Facebook rose by 21%. Due to the popularity of PorceLAN on blogs and forums Rosenthal receives requests from customers all over the world. And most importantly, thanks to PorceLAN, Rosenthal was not only able to bolster its position as an innovative leader among porcelain manufacturers, but also succeed in creating the most stylish way to connect to the Internet at home.
With PorceLAN, Rosenthal’s rich heritage for tradition and innovation could come to life in a single product. This product innovation opens Rosenthal to a new, young target group that has traditionally shown more interest in technological innovations than in traditional porcelain.