Title	TOX HEAVYWEIGHT PACKAGING
Brand	TOX
Product/Service	TOX
Category	E04. Other Packaging
Entrant	KOLLE REBBE Hamburg, GERMANY
Idea Creation	KOLLE REBBE Hamburg, GERMANY
Additional Company	RTS SCHOLZ Bremen, GERMANY

Name	Company	Position
Stefan Kolle	Kolle Rebbe GmbH	Chief Creative Officer
Jana Bier	KOREFE	Project Manager
Julian Rader	Kolle Rebbe GmbH	Copywriter
Patrick Schröder	KOREFE	Designer
Ralf Bierhenke	Kolle Rebbe GmbH	Art Director
Martin Lühe	Kolle Rebbe GmbH	Production Manager

The Campaign

Innovative product packaging that visually resembles a metal weight and makes clear at first glance the maximum weight each wall plug can hold. The greater its power, the bigger the respective packaging. And even this is held on the store shelf by an all-purpose wall plug.

Creative Execution

The design of the packaging consists of a shape that is reminiscent of a metal weight. The customer can thus recognise immediately the maximum weight each wall plug can hold. Using the product itself illustrates the benefit it offers: The product hangs on a hook on the sales shelf, which is itself supported by an all-purpose wall plug.

Indication of how successful the outcome was in the market

The properties of the product became an eye-catching selling point. The result was a limited edition product offering two advantages at once: a unique look that stands out on the shelf and at the same time shows every tradesman that they can still rely on the original from 1973 today.

The aim was to demonstrate to existing and potential customers that they can still rely on the original all-purpose wall plug from 1973 today. Using the unusual packaging design, we turned the additional benefit of the wall plug itself into an eye-catching selling point.