Title	TALAS
Brand	BASAREN DRIFT AS
Product/Service	TALAS
Category	E02. Drinks
Entrant	ANTI Oslo, NORWAY
Idea Creation	ANTI Oslo, NORWAY

Name	Company	Position
Kjetil Wold	ANTI	Creative Director
Mats Ottdal	ANTI	Associate Creative Director
Janicke Sæther	ANTI	Account Manager

The Campaign

To emphasize Talas’ concept, we made an identity built around the very moment the beers are opened. The typography doubles as openers, which lets Basarene's bartenders open the beers, and the conversations that follow, with Talas' logo. And if you need a little kick-start to the conversation, the packing wrapped around each bottle features stories of Hamar's brewing traditions as well as interviews with

Creative Execution

The wrapped packaging of the bottle is a newspaper with local history from the Hamar region. A starting point for a good conversation and sharing stories. The TALAS logo is shaped as bottle openers that makes the typography into an identity element but also a functional tool for the bartender. The custom made typography is crafted out of fine brass and handmade down to the smallest detail for functional use.

Indication of how successful the outcome was in the market

With its new packaging design, TALAS beer is today an official ecological product with 5 different flavours, brewed by Basarene ØL, Hamar. The production has expanded to other cities in Norway and Basarene Øl are still developing new taste experiences.

We wanted the tactility to be a part of the brand experience. TALAS is a beer that opens more than just the good conversation. It even opens the beer. So in addition to the letters of the logo being shaped and crafted like bottle openers, the package is also filled with stories of the local community that people can talk about while enjoying a beer based on local values.