| Title | SMARTBOWL |
| Brand | FRESSNAPF TIERNAHRUNGS |
| Product/Service | FRESSNAPF |
| Category |
F01. Consumer Products |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
PR
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Serdar Kantekin |
Ogilvy & Mather Germany GmbH |
Creative Director |
The Campaign
With the design-thinking method, Fressnapf, Europe's biggest pet supplier, developed the world's first Mecosystem that tracks dog's activity in realtime and, based on that information, shows the perfect amount of food needed.
Creative Execution
The patented SmartBowl consists of the intelligent feeding bowl, made of Corian and German hardwoods with an integrated scale and LED display which tracks and displays the dog's feeding habits, the interactive SmartCollar made of premium leather with a motion sensor which tracks the dog's activity and the SmartBowl app. The app processes the data and translates it into the dog's needs, clearly visible and easily understandable for the dog's owner.
Indication of how successful the outcome was in the market
The intelligently designed SmartBowl actively improves the relation between dog owners and their pets by making sure that they always receive the perfect amount of food and activity. With the organic integration of eCommerce, the brand is constantly an important part of its main target group's life.
With the SmartBowl, Fressnapf created an innovative solution for dog owners who are insecure about their pet's nutrition, activity and health. With the handcrafted design and the usage of nature-based, high quality material, the complex technology is hidden in a classic and pure case, making the feeding experience as natural as possible.