RUDINSKI CROCHETED BRANDY
| Title | RUDINSKI CROCHETED BRANDY |
| Brand | ROBERT RUDINSKI |
| Product/Service | RUDINSKI BRANDY |
| Category |
E02. Drinks |
|
Entrant
|
GARBERGS_PROJECT Stockholm, SWEDEN
|
|
Idea Creation
|
GARBERGS_PROJECT Stockholm, SWEDEN
|
Credits
| Peter Herrmann |
Garbergs Project |
Designer/ owner |
| Åsa Berg |
Garbergs Project |
Project Manager/CEO |
| Maria Backström |
Garbergs Project |
Production manager |
The Campaign
Crochet and brandy are two typical Hungarian crafts. By weaving them
both together, we wanted to emphasize the craftsmanship and quality of the brand and the brandy.
Creative Execution
Each label is hand crocheted and the product information is written on a
letterpress printed sealing. The cork is hammered down by the producer himself.
Indication of how successful the outcome was in the market
The result is a unique solution in a design-world where everything has already been done. The first year edition of 1200 bottles was sold out within the first weeks. Numerous design magazines and blogs, such as Wallpaper, have featured the design.
Stockholm´s top bartenders, for once found themselves in a queue, to get a hold of the brandy.
By creating something really special, we wanted to make a statement in the bar shelves around Sweden.