Title	GOOD NOTES
Brand	OUT TO LUNCH
Product/Service	AD AGENCY
Category	B03. Self-Promotion
Entrant	OUTTOLUNCH Athens, GREECE
Idea Creation	OUTTOLUNCH Athens, GREECE

Name	Company	Position
ANNA STILIANAKI	OUT TO LUNCH	CREATIVE DIRECTOR
TASOS GEORGIOU	OUT TO LUNCH	ART DIRECTOR
YORDAN PETKOV	FREELANCE	COPYWRITER
KOSTADIN KOKALANOV	FREELANCE	ART DIRECTOR
MAKSIM STOIMENOV	FREELANCE	COPYWRITER
ILIAN ILIEV	FREELANCE	ART DIRECTOR

The Campaign

CORPORATE GIFTS ARE BORING. WORK ROUTINE IN THE CORPORATE WORLD ALSO USUALLY IS. EVEN THOUGH ONE CANNOT ARGUE THAT HALF OF THE SUCCESS OF A MEETING OR PROJECT IS TAKING GOOD NOTES, ONE CAN THINK TWICE ABOUT WHAT IS A TRULY GOOD NOTE. THE IDEA WAS TO CREATE A NOTEBOOK WITH SOME PRETTY GOOD NOTES ALREADY PRINTED IN IT - UNBORING NOTES THOUGH, THAT CHANGE ONE'S PERSPECTIVE TOWARDS UNVONVENTIONAL SOLUTIONS OR ACTIONS. AS YOU ARE FILLING IT WITH TO-DO LISTS, STERILE FACTS, NUMBERS, BUSINESS MEETING MINUTES, YOU ARE INTERRUPTED BY INSPIRING IDEAS AND THOUGHTS THAT CHALLENGE YOU TO LOOK AT THINGS DIFFERENTLY. BECAUSE WHAT WE TAKE NOTE OF CHANGES HOW WE APPROACH THINGS. A FACT TRUE WITH WORK BUT ALSO LIFE ITSELF. GOOD NOTES STARTS A CONVERSATION BETWEEN THE PERSON HOLDING IT AND ITS CREATORS, BRIDGING THE GAP BETWEEN THE CORPORATE AND CREATIVE WORLDS, AND BETWEEN WORK AND LIFE.

Creative Execution

A SERIES OF MOTTOS DEALING WITH AN OUT-OF-THE-BOX APPROACH TO WORK (AND LIFE) ROUTINE WERE ILLUSTRATED AND SPREAD OUT AMONGST THE BLANK PAGES IN A NOTEBOOK. ALL ILLUSTRATIONS ARE ORIGINAL, DONE ON PURPOSE IN DIFFERENT STYLES SO AS TO ENHANCE THE RICHNESS OF VISUAL INSPIRATION. WE INVITED GUEST DESIGNERS AND COPYWRITERS TO CONTRIBUTE FEW IDEAS SO AS TO EMBRACE DIFFERENT POINTS OF VIEW. WE WROTE MOTTOS WHICH ASK THE READER TO INTERACT WITH THE PAGE AND MADE SURE THAT THE ENTERTAINING ASPECT PREVAILS OVER THE DIDACTIC ELEMENT. WE TOOK CARE OF THE PRODUCTION ELEMENTS, SO THAT THE NAKED BOOK BINDING, THE UNPRETENTIOUS ROUGH PAPER COVER, THE DEMBOSSING OF THE TITLE, ALL CONTRIBUTE TO THE OVERALL HANDCRAFTED PERSONAL EFFECT.

Indication of how successful the outcome was in the market

THE GREEK ADVERTISING MARKETPLACE IS A CLOSED COMMUNITY. CLIENTS WELCOMED THE FACT THAT THEY WERE TREATED AS PART OF THE CREATIVE COMMUNITY, LOVED THE EXECUTIONS AND APPRECIATED THE IDEA. THEY ALL COMMENTED ON THE VALUE OF THE GIFT AND WROTE THEY WERE PROUD TO BE WORKING WITH US. WE HAD REQUESTS TO REPRINT. THE IMPACT WAS ALL EMOTIONAL AND ALL VERY SINCERELY FELT.

A COPRORATE GIFT TO AGENCY CLIENTS (CEOS, MARKETING AND BRAND MANAGERS) WHICH AIMED AT RAISING THE STANDARDS OF WHAT TO PAY ATTENTION TO, LOOK FOR AND NOTE, IN MEETINGS OR NORMAL WORK DAYS AT THE OFFICE. A PERSONAL NOTEBOOK WHICH ACTS AS A REMINDER OF THE AGENCY'S CREATIVITY, CHALLENGES THE OPERATING NORMS VERBALLY AND RAISES THE STANDARDS VISUALLY, AT THE SAME TIME CREATING A LONG-LASTING CONNECTION WITH OUR CLIENTS. A NOTEBOOK WHICH IS A PLEASANT BREAK AND A WINDOW TO OUR WORLD OF UNCONVENTIONAL IDEAS, AS WELL AS A NOTE TO OUR CLIENTS ABOUT HOW WE CAN BE LOOKING AT THINGS IN SIMILAR WAYS.