| Title | CEVICHE BAR |
| Brand | CEVICHE RESTAURANT |
| Product/Service | CEVICHE BAR |
| Category |
G03. Logo Design |
|
Entrant
|
WALK WITH DAVID Warsaw, POLAND
|
|
Idea Creation
|
WALK WITH DAVID Warsaw, POLAND
|
|
Idea Creation 2
|
WALK Warsaw, POLAND
|
Credits
| David Racchi |
Walk With David |
Partner |
The Campaign
Our idea was to illustrate the concept of how raw products mixed together create the essence of this cultural dish, to create a sophisticated latin visual identity using simple illustrations that could be mixed together forming new images etc, where all supporting graphics are derived should be derived from the letter “C” logo, in the way that all ceviche dishes are created from raw products.
Creative Execution
The creation of the logo was playing on the idea from south American Mandela’s, but we wanted to create our own that incorporated the 4 elements that make up a ceviche dish - citrus juices, culture, raw fish and spices. Visually our aim was to use these 4 elements together and create a new idea.
Indication of how successful the outcome was in the market
Ceviche Bar has become a new cool place to meet, where the food is surprising and the atmosphere is inviting. Ceviche Bar has become a bench mark for Ceviche dishes in Warsaw and inspires people to try new things.
Being the first Ceviche restaurant to be opened in Warsaw, we knew we had to educate the people about ceviche and its origins. Creating a concept based on illustrations that told a story visually was our goal. Warsaw is becoming a very open society where people absorb new ideas, flavours and concepts and we wanted to add to this cultural wave with Ceviche Bar’s design.