| Title | SINNET REBRANDING |
| Brand | SINNET |
| Product/Service | SINNET - HOUSE OF SPORTS |
| Category |
A02. Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit |
|
Entrant
|
WALK WITH DAVID Warsaw, POLAND
|
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Idea Creation
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WALK WITH DAVID Warsaw, POLAND
|
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Idea Creation 2
|
WALK Warsaw, POLAND
|
Credits
| David Racchi |
Walk With David |
Partner |
The Campaign
Our simple solution was to create a logo that stems from the letter “s” which represents an athlete in motion. This set the ground rules for all other graphics where additional icons, signage where adapted and derived from the logo symbol.
Creative Execution
Various materials were touched on ranging from, sport bags, t-shirts, trainers book, informative book, signage, etc. All sectors of Sinnet’s services were changed and enhanced to create a brand that is complete and functional on all levels.
Indication of how successful the outcome was in the market
The positive feed back came in terms of higher number of new members signing up and existing members feeling more represented with the new branding. They felt proud and cool to wear Sinnet branded clothing and overall impression of Sinnet was of a Club that was on an another level.
We wanted existing clients at Sinnet to still feel part of the new concept Sinnet was presenting, so with the new rebranding we added a new claim that is: “Sinnet, House of Sports”. Existing and new members are reinforced with the idea that this is their Arena, their Stadium, their Ocean, their House of Sports.