| Title | LE-SANTI |
| Brand | VERTEX |
| Product/Service | LE-SANTI |
| Category |
E03. Beauty & Healthcare |
|
Entrant
|
:OTVETDESIGN St. Petersburg, RUSSIA
|
|
Idea Creation
|
:OTVETDESIGN St. Petersburg, RUSSIA
|
Credits
| Vladimir Fedoseev |
Otvetdesign |
creative director |
| Arina Yushkevich |
Otvetdesign |
art director |
| Ksenia Alekina |
Otvetdesign |
art director |
| Nika Toroptsova |
Otvetdesign |
graphic designer |
| Anna Lysenko |
Otvetdesign |
graphic designer |
| Aleksandr Bakin |
Otvetdesign |
account manager |
The Campaign
We neither offer role models nor draw away to pipe dreams. We provide the efficient means for working with what you have. With your own body. Your body is not a cage where the graceful beauty is languishing. There is no need to torture your body to become a different person. But you can shape your body, by making it more comfortable for you. Because when you are changing yourself the world around is changing as well.
Creative Execution
The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the “waist”. By means of this visual metaphor we show that the shape of the body can change right before one’s eyes.The packaging is balanced by the color blocks. Bright but not pimpish; spectacular but not irritating – it conveys the character and identity of the brand that is clear and attractive not only for the female audience.
We have not forgotten about the key trendsetters and opinion leaders in the world of beauty and fashion and we “built” the shelf SKU laying out by the colors of the rainbow.
Indication of how successful the outcome was in the market
All products Le Santi shows a steady growth in sales with the start date of the project ifrom December 2015.
Average monthly sales in the retail segment increase from month to month, an average of 11%.
This proves that the product is interesting to the Russian consumer.
Le Santi is a mark that can change everything it touches. And we found a genuine in-depth image to reveal it. The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the “waist”. By means of this visual metaphor we show that the shape of the body can change right before one’s eyes.