Title	DESIGNED BY WASTE
Brand	THE WASTE FACTORY (BY HUTTEN)
Product/Service	THE WASTE FACTORY SOUP
Category	E01. Food
Entrant	FAMA VOLAT Eindhoven, THE NETHERLANDS
Idea Creation	FAMA VOLAT Eindhoven, THE NETHERLANDS

Name	Company	Position
Jeroen Manders	Fama Volat	Creative Director
Levi Sars	Fama Volat	Creative Director
Thomas Creemers	Fama Volat	Strategy Director

The Campaign

To draw the attention to the introduction of the soup by The Waste Factory, the agency Fama Volat went beyond. They proved nothing is impossible when trying to prevent food from being wasted. Using the wasted vegetables, Fama Volat created veggy ink. This was used to print the packaging of all waste factory products. Yet another way to put wasted food to good use, and on the agenda again.

Creative Execution

From waste vegetables Fama Volat created a ink. This ink was used to print the packaging of the soups By the Waste Factory.

Indication of how successful the outcome was in the market

A lot of free publicity was created around the Waste Factory.

Putting the Waste Factory, and its soups, on the agenda again by introducing ink made from waste vegetables.