| Title | TEODORF |
| Brand | THISPLAY MUSIC/CRAMPS MUSIC S.R.L. |
| Product/Service | TEODORF MUSIC CD |
| Category |
B01. Publications & Brand Collateral |
|
Entrant
|
LATERAL CREATIVE HUB Milano, ITALY
|
|
Idea Creation
|
LATERAL CREATIVE HUB Milano, ITALY
|
Credits
| Francesco Fallisi |
Lateral Creative Hub |
Creative Director and Partner |
| Chiara Soloni |
Lateral Creative Hub |
Managing Director and Partner |
The Campaign
The whole design project, from its cover to the last card, seems to say:
"Hey! A new band was born, a new sound with a vintage touch has flourished!"
Teodorf CD artwork has been designed to blend sight and listening into a unique experience. Each song has been treated as a singular concept song, a surreal trip down to memory lane, a picture to hang on your wall: 8 tracks, 8 loose pages, with illustration on the front and text on the back, free from classical binding that usually forms a booklet. Each illustration attempt to represent the text of every single related song.
Creative Execution
Past and present, b&w and colors, analog and digital, pop and elevated; opposite souls equalized by vertical colored stripes, a strong distintive element.
The realization of each artwork follows precise steps:
1 composition on paper
2 choosing which elements will be photographic or illustrated
3 photo shoots, research of existing material on personal database or on networked database, digital image processing
4 digitizing illustrations made by hand on paper,
5 digital implementation and final compositing of all elements
Packaging: CD sleeve with two pockets, one for the CD, one for the eight loose cards. Uncoated natural paper, 180 g for the sleeve, 130 g for the internal pages.
Indication of how successful the outcome was in the market
Major results have been accomplished in terms of awareness:
the album has been excellently reviewed by the most important Italian music critics,
such as Rockit, Rolling Stones Italia, La Repubblica.
Sales results are directly proportional to the nature of the project:
Teodorf is a product niche with a restricted market.
Teodorf is a debut album. The brand awareness was all to be built.
Target audience: music lovers, medium-hight cultural level, age 20 >