| Title | STICK'N'TREND |
| Brand | ROOM 485 |
| Product/Service | TREND WATCHING DEPARTAMENT |
| Category |
B03. Self-Promotion |
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Entrant
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ROOM 485 MOSCOW, RUSSIA
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Idea Creation
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ROOM 485 MOSCOW, RUSSIA
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Credits
| Elena Kalinina |
ROOM 485 |
Creative Director |
| Dmitry Smolin |
ROOM 485 |
Creative Group Head |
| Sergey Klimov |
ROOM 485 |
Creative Strategist |
| Maksim Skovorodnikov |
ROOM 485 |
Head of Arts |
| Alla Chernova |
ROOM 485 |
Art Director |
| Aleksey Pichugin |
ROOM 485 |
Art Director |
| Roman Fedorov |
ROOM 485 |
Designer |
| Artem Mineev |
ROOM 485 |
Designer |
| Dmitry Novichenkov |
ROOM 485 |
Designer |
| Sergey Zayakin |
ROOM 485 |
Designer |
| Julia Gogoleva |
ROOM 485 |
Designer |
| Julia Morozova |
ROOM 485 |
Designer |
| Daler Ergashev |
ROOM 485 |
Web Designer |
| Anastasia Sergeeva |
ROOM 485 |
Designer |
| Julia Ratnikova |
ROOM 485 |
Designer |
| Georgy Macharashvili |
RCG |
Production Manager |
The Campaign
STICK'N'TREND. Little words, a lot of stickers. STICK`N`TREND is a satirical digest of things that annoyed and inspired us in 2015, things that are ment to become either trends or fads in 2016.
Creative Execution
Design elements and their integration:
Stickerbook contains 15 main themes of the year and 122 customized stickers: serials, hashtags, selfie sticks, hipsters, never ending online challenges, blogs and emojis, the launch of the Periscope, flushable toilet paper tube, Aliexpress addiction, craftvertising and rainbow bans.
Design touch points:
The idea turns out into an innovative visual product — a trendbook with stickers, each trend is illustrated by a collection of customized stickers.
Materials, style elements, design choices:
Each designer in ROOM 485 has his own style of drawing: 12 authors and 122 stickers.
Design development and process:
The trend report was accomplished with 20 nights during December. Every single member of the studio has taken part in creating, which made the process fun, memorable and uniting. All of us have invested its best in the STICK'N'TREND case, bringing diversity, inspiration and fun to the final result.
Scale:
15 trends, 122 stickers.
Indication of how successful the outcome was in the market
Value added to brand:
We've started seven new projects for stickerbooking for clients.
Value for consumer:
590 our clients have discovered ROOM 485 potential and now have stickers on the back of their laptops as a reminder. 100 creative minds receive our STICK'N'TREND by post.
Reach/cultural impact:
STICK`N`TREND case has appeared in the Innovations Database by the British research company Trendwaching.com, which includes best international cases, visualizing trends.
Sales:
Starting from June 20, STICK`N`TREND book will be available in “Republica” retail book store. At this moment we have sold more than 1 000 books.
Achievement against brief:
We did not expect that our product would be interesting not for only advertisers but every creative man.
Other KPIs:
55 846 media impressions in two weeks.
Brand relevance:
We monitor market trends and analyze its impact on classical marketing and advertising instruments to transform consumer pain to seamless business success.
Choice of campaign elements:
Direct Mail, Digital, SMM, PR, Retail.
Target audience:
Russian-speaking advertisers (agencies and clients), who need new format of creative service.
Approach:
In December 2015, we gave our clients a very special NY present — the first ever trend report with stickers — STICK'N'TREND.
Stickerbook contains 15 main themes of the year and 122 customized stickers: serials, hashtags, selfie sticks, hipsters, never ending online challenges, blogs and emojis, the launch of the Periscope, flushable toilet paper tube, Aliexpress addiction, craftvertising and rainbow bans.