| Title | INFERNO |
| Brand | FALTER NEWSPAPER |
| Product/Service | NEWSPAPER |
| Category |
C01. Digital Design |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
|
Additional Company
|
SALON ALPIN Vienna, AUSTRIA
|
|
Additional Company 2
|
WILD Vienna, AUSTRIA
|
|
Additional Company 3
|
FIFTH MUSIC, AUSTRIA
|
Credits
| Andreas Putz |
Jung von Matt AG |
Chief Creative Officer |
| Volkmar Weiss |
Jung von Matt AG |
Chief Creative Officer |
| Michael Nagy |
Jung von Matt AG |
Creative Director |
| Simon Hagleitner |
Jung von Matt AG |
Art Director |
| Hieronymus Kloss |
Jung von Matt AG |
Copywriter |
| Nadja Stritezsky |
Jung von Matt AG |
Account Director |
| Katharina Kaiser |
Jung von Matt AG |
Account Executive |
| Salon Alpin |
Salon Alpin |
Animation/Illustration |
| WILD |
WILD |
Digital Agency |
| Fifth Music |
Fifth Music |
Music/Sound Design |
The Campaign
Inspired by Dante’s Divine Comedy, we created Falter’s Inferno, an integrated campaign including a microsite that takes the user on a journey through the levels of modern hell.
Each level metaphorically addresses a topic omnipresent in today’s world. Such as the addiction to smartphones, genetically modified food, freedom of speech or surveillance. The user dives deep into this dark, dystopian world, not so very different from ours. But there’s light at the end of the tunnel – it’s the knowledge and well-founded opinion Falter can provide you with.
Creative Execution
The website was brought to life in dark and gritty black and white look. It was crafted with a combination of traditional and digital media, which allowed the necessary freedom in production and animation while keeping the roughness of analogue drawings. Finally users had the chance to dive into and explore the darkness of Falter’s modern hell for as long as they wanted. A host of interactions as well as dramatic sound design made this a spine-tingling look in the mirror. A minimalistic and straightforward navigation and menu design kept the focus on the moving images and gave users the possibility to browse and experience every level for itself – until they finally got to the bottom to find salvation as well as a possibility to sign up for a weekly Falter subscription.
Indication of how successful the outcome was in the market
The ad hit a nerve with the public. The topics of genetically modified food, deforestation and addiction to smartphones are a global issue - unfortunately. The ad has since been featured not only in trade publications but has been shared by many readers of the Falter as well as other journalists through social media channels such as Facebook, Twitter and LinkedIn. AND - it made people aware of a small, independent newspaper in Vienna which is not afraid to talk about uncomfortable issues.
Since Falter is known for holding up the mirror to society, that’s exactly what we did in the film. By creating a dystopian world, closely modelled to our own and so untypically dark for advertising, we reached a hard-to-impress target audience of intellectual and culturally interested people all around Austria and beyond. To further boost the recognisability of the brand, we gave the key visual of Falter’s long running ‘Get me out of here!’ campaign, a red helping hand, a vital role.