| Title | PACKAGING OMDESIGN |
| Brand | OMDESIGN |
| Product/Service | PACKAGING |
| Category |
B03. Self-Promotion |
|
Entrant
|
OMDESIGN Matosinhos, PORTUGAL
|
|
Idea Creation
|
OMDESIGN Matosinhos, PORTUGAL
|
Credits
| Diogo Gama Rocha |
Omdesign |
General Manager |
The Campaign
Since its foundation in 1998, Omdesign has offered to its partners and clients annual solutions as a present for Christmas. The company has created special customised and editions with the motto “Sharing our values with you since 1998”, which are always different.
Creative Execution
It has a distinctive opening, with the two sides forming a “V” for “Victory”, an allusion to the awards won, and there is a message inside. Apart from mentioning the 32 awards, the label also includes a neck hanger with some of the values that characterise us and to which we are always true. The back label contains a message from the general manager of Omdesign, celebrating these awards with all of our partners.
Indication of how successful the outcome was in the market
The result is a packaging of 15 pieces of wood, without any nails or screws. That means that the wood is simply dovetailed and glued and encased in a cardboard sleeve, which closes it and also acts as a hinge. Thus, this limited and very special edition makes us proud not only of the awards achieved, but also of the final product, which was highly appreciated by our partners and clients that were truly surprised.
Along 18 years, a lot of ideas have been come to our mind. However, what do we have to offer in 2015? What's different? Which is the concept that can we create in order to surprise our partners and clients? So in partnership with our client, Blandy’s, the largest Portuguese producer of Madeira wine, we designed last year a special edition for a 5YO Madeira, which highlights the 32 national and international awards won by Omdesign in 2015.