| Title | SHOPPING LIST |
| Brand | AMBAR |
| Product/Service | PRIVATE LABEL (FOODS) |
| Category |
E01. Food |
|
Entrant
|
DEPOT WPF Moscow, RUSSIA
|
|
Idea Creation
|
DEPOT WPF Moscow, RUSSIA
|
Credits
| Alexandr Zagorsky |
Depot WPF |
Creative Director |
| Alexey Andreev |
Depot WPF |
CEO |
| Ekaterina Lavrova |
Depot WPF |
PR director |
| Tatyana Mikolaevskaya |
Depot WPF |
Art Director |
| Fara Kuchkarov |
Depot WPF |
Strategic Director |
The Campaign
We created a private label brand based on the simplest and the most iconic metaphor of shopping. It's a shopping list. It’s design is as plain and clear as possible, because you [and any other consumer] are busy and don't want to waste time on thousands of logos, colours and images. Nothing should sidetrack your attention: just follow your shopping list!
Creative Execution
This simple idea is applied in packaging with texts that looks like it could have been written by hand. Every product is packaged in a traditional way—milk jars, for example, look similar to the ones a milkman may have dropped off at your home back in the 50s. By going with what is recognizable and avoiding excess text or graphics, Shopping List provides what is necessary to the consumer in the easiest way, making it a reliable and trustworthy brand that consumers will grow to feel they can count on.
Indication of how successful the outcome was in the market
The redesign immediately won the love of the consumers, professional community and media.
The audience of Ambar supermarket is very loyal to the shop and trusts is completely. That's why decided there's no need to describe in detail the product characteristics, naming the product is enough.