| Title | A NEW STORY ABOUT MILK |
| Brand | ROZHKOVY FAMILY ENTERPRISE |
| Product/Service | DAIRY PRODUCTS RANGE |
| Category |
E01. Food |
|
Entrant
|
DEPOT WPF Moscow, RUSSIA
|
|
Idea Creation
|
DEPOT WPF Moscow, RUSSIA
|
Credits
| Alexey Fadeev |
Depot WPF |
Creative Director |
| Vera Zvereva |
Depot WPF |
Art Director |
| Alexey Andreev |
Depot WPF |
CEO |
The Campaign
When you drink milk, you don't want to think of green fields and cows and you are tired of the "legends" about family farms and high-tech plants. You're fed up with logos made as big as possible and appetite appeals. But it's always a pleasure to turn the bottle over in your hands, if there is a story familiar to you. A story made of pen-drawn pictures. A story which you can start reading from any side of the package.
It's always a pleasure to determine your favourite brand not because of a well-known logo or slogan or brand character, but thanks to it's recognizable manner of storytelling.
Creative Execution
The brand design is based on a series of pen-drawn pictures in which we can see everyday life scenes with dairy products. We paid much attention to the subject of the pictures and carefully chose stories and scenes which would never seem "artificial" to our consumers.
Indication of how successful the outcome was in the market
The range has been just launched, but already gained appreciation of retailers' buyer departments.
When you drink milk, you don't want to think of green fields and cows and you are tired of the "legends" about family farms and high-tech plants. You're fed up with logos made as big as possible and appetite appeals. But it's always a pleasure to turn the bottle over in your hands, if there is a story familiar to you. A story made of pen-drawn pictures. A story which you can start reading from any side of the package.
It's always a pleasure to determine your favourite brand not because of a well-known logo or slogan or brand character, but thanks to it's recognizable manner of storytelling.