| Title | FAMOUS CIDER |
| Brand | ALYANS |
| Product/Service | CIDER |
| Category |
E02. Drinks |
|
Entrant
|
DEPOT WPF Moscow, RUSSIA
|
|
Idea Creation
|
DEPOT WPF Moscow, RUSSIA
|
Credits
| Alexey Fadeev |
Depot WPF |
Creative director |
| Alexey Andreev |
Depot WPF |
CEO |
| Nikita Ivanov |
Depot WPF |
Art Director |
| Anastasia Tretyakova |
Depot WPF |
Creative Director |
| Ekaterina Lavrova |
Depot WPF |
PR director |
The Campaign
Drinking cider is a pleasant process which can have an unpredictable ending though. Even for the most famous characters whom you can recognize even in the simpliest graphic.
Eat the fruit to the end to make your own story. One day it might become famous, too.
Creative Execution
The design unites simple graphics the popularity of which is rising at the moment and remarkable paintings of famous Russian & international artists, easily recognised by 100% of target audience.
Indication of how successful the outcome was in the market
The distribution of FAMOUS cider has just been launched a few days ago, but the producer claims that retailers' buyers appreciate the new brand a lot.
Target audience: active young consumers (22-30 years old) living in big cities known for demonstrative consumption of most products.