| Title | BIRDHOUSE ALARM |
| Brand | GENERALI |
| Product/Service | INSURANCE |
| Category |
F02. Well-being, Environmental Impact & Solution |
|
Entrant
|
OGILVY MADRID, SPAIN
|
|
Idea Creation
|
OGILVY MADRID, SPAIN
|
Credits
| Paulo Areas |
Ogilvy & Mather |
General Creative Director |
| Emilio Holguin |
Ogilvy & Mather |
Copy Senior |
| Pouline Atencio |
Ogilvy & Mather |
Art Director |
| Maria Tormo |
Ogilvy&Mather |
Copy |
| Paloma Adrien |
Ogilvy&Mather |
Head of Experience |
The Campaign
We created Birdhouse alarm. The first birdhouse that detects fire in real time and sends a geographic location signal to fire-fighters so as they can put it out.
Creative Execution
Composed of a smoke sensor, an Arduino and a solar battery, each house had the technology to identify the focus of a starting fire. A mobile simple technology to identifying the exact place of the fire, helping the fire to be extinguished on time.
Indication of how successful the outcome was in the market
PR/Social with a 98% positive sentiment towards the Generali brand.
- Appeared on primetime on several spanish TV channels.
Earned a 45% brand recognition increase on PR and media.
Helped Asturians to continue enjoying their forests.
The PR campaign around the activation was key to reinforce the closeness of the brand with consumer, understanding their needs and specially the need to keep the surroundings safe and therefore, their houses.
This way we got the attention of the media and turned the project to be known on a global level.