Title	DIALOGUE - ERGO HESTIA 2015 ANNUAL REPORT
Brand	ERGO HESTIA
Product/Service	ANNUAL FINANCIAL REPORT
Category	B01. Publications & Brand Collateral
Entrant	ERGO HESTIA Sopot, POLAND
Idea Creation	ERGO HESTIA Sopot, POLAND

Name	Company	Position
Katarzyna Kimak	independent	Artist
Magda Beneda	independent	Artist
Magdalena Kimak	independent	Photographer
Piotr Litwic	independent	Photographer

The Campaign

To create our annual report and show what ERGO Hestia really is about, we asked an artist for help. Not just any artist, but socially engaged artist with a humanistic approach to her work, who would show more than just tables filled with data. We wanted to confront reality of insurance company with an artistic sensitivity, so we set out to create a report showing company through the eyes of its employees by giving them a chance to describe it with their own words.

Creative Execution

The first step of work was immersion – artist spend some time at the company, spoke with our employees and watched them work. She conducted several interviews, which were later mashed up into one large sound track – a cacophony of voices. Out of this sea of sound, she selected a few statements made by our employees that powerfully and accurately describes our attitude towards customers. Those statements were than transformed into neons - modern symbols of hearth and home that mythical Hestia guarded. Each neon has a special colour to deepen the meaning of the statement. They will be displayed at the company’s headquarters to constantly remind us what ERGO Hestia really is about. The process, including sound track and neons was displayed as an art installation at the special exhibition and is documented in the 2015 ERGO Hestia Annual Report.

Indication of how successful the outcome was in the market

ERGO Hestia’s Annual Report shows what insurance business really is for our company – a dialogue. Between us and our customers, between company and its employees and simply between people, without any barriers. This Annual Report is not only a presentation of financial results of the company. It’s a reflection of our values, understandable to everyone – from CEO to ordinary employee. It’s something that shows our commitment and gives an insider’s peek into our world.

ERGO Hestia’s brand is about understanding and help – we run a special telephone centre for people in need and we do our best to understand what our customers are going through and how we can help them. The Annual Report is a part of this process – to understand what connects us with our customers and what can we do better we needed to reflect on our own everyday work. The whole process that lead to creation of Annual Report reached far beyond it. Printed report is a final effect, used by employees to promote the knowledge about ERGO Hestia's brand. Process of creating the report was exhibited and explained as an art installation in the Museum of Modern Art and neons are being created and will be displayed at company's headquarters to remind us about our real values.