| Title | THE COLOR ALPHABET |
| Brand | COLORADD |
| Product/Service | THE COLOR ALPHABET |
| Category |
A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit |
|
Entrant
|
McCANN Madrid, SPAIN
|
|
Idea Creation
|
McCANN Madrid, SPAIN
|
|
Production
|
ANTIESTATICO Madrid, SPAIN
|
Credits
| Mónica Moro |
Mccann Spain |
General Creative Director |
| Jon Lavin |
Mccann Spain |
Executive Creative Director |
| Raquel Martínez |
Mccann Spain |
Executive Creative Director |
| José Antonio Palomares |
Mccann Spain |
Creative Director |
| Quito Leal |
Mccann Spain |
Creative Director |
| Miguel Neiva |
ColoarADD |
ColorADD CEO |
The Campaign
The disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life.
Creative Execution
ColorAdd is changing the life of million people. For example, it is possible to ride the subway without doubting in Oporto. It has been developed in pencil brands. It is present in Hospitals…in clothing tag…even in games. Whether or not, we have created a mobile app to identify colors and translate them. ColorAdd has been recognized all over the world and has been awarded even by the ONU. And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.
Indication of how successful the outcome was in the market
-ColorAdd has been recognized all over the world and has been awarded even by the ONU. And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see. ColorADD. Because colors are for everyone.
We have created ColorAdd, the first colored alphabet. With only a look, a color-blind person is able to know if is looking something red, green or blue. A simple and universal system that allows every color-blind person of the world to identify easily colors, no matter their language. Color Add is accessible, democratic and free. In a world where even our health has become a business, we have created something for you all, without allowing technology to make a gap between poor and rich.