| Title | DIVAN.RU |
| Brand | DIVAN.RU |
| Product/Service | FURNITURE ONLINE STORE |
| Category |
A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit |
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Entrant
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SUPREMATIKA Moscow, RUSSIA
|
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Idea Creation
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SUPREMATIKA Moscow, RUSSIA
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Credits
| Vladimir Lifanov |
Suprematika |
Creative director |
The Campaign
The store has a very simple and memorable naming. “Divan” translates as “sofa” in English. Also the prices of divan.ru are so low and profitable that they become best advertisement for the store themselfs.
Creative Execution
We have placed the sofa instead of the word “divan” in a logo. And added a price and a title of sofa’s model in the bottom of all corporate identity elements. It is possible to find and buy online every sofa from the logo for the price indicated at the bottom.
It is possible to find and buy online every sofa from the logo at the price indicated at the bottom of any element.
Indication of how successful the outcome was in the market
So the logo is a store showcase, an advertisment, a sofa index, a web adress. And just a simple logo of course. For now this online store is one of the biggest in Moscow region and has three own manufatures.
The branding execution had to show all these company's advantages to customers.