Title	AUDIBLE STREET ART
Brand	URAL MUSIC NIGHT
Product/Service	URAL MUSIC NIGHT FESTIVAL
Category	D04. Brand Installation & Experience
Entrant	VOSKHOD Ekaterinburg, RUSSIA
Idea Creation	VOSKHOD Ekaterinburg, RUSSIA

Name	Company	Position
Andrey Gubaydullin	Voskhod	ECD
Daria Ovechkina	Voskhod	Copywriter
Anton Rozhin	Voskhod	Copywriter
Vladislav Derevyannikh	Voskhod	Art Director
Dmitry Maslakov	Voskhod	Digital Creative Director
Alexander Zolotov	Voskhod	Programmer

The Campaign

The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis.

Creative Execution

We found an old wooden fence and a cracked wall. Street-art adds vivid color and sound to the urban reality, camouflages its industrial dreariness.

Indication of how successful the outcome was in the market

More than 200 000 people visited the festival.

We created a street art that can be heard using official festival app MusicNight. The app captures on special marks and converts everything between them into sound.