| Title | STEVANATO NAM VR |
| Brand | STEVANATO |
| Product/Service | SYRINGE-MODEL MACHINE |
| Category |
E02. Virtual Reality (VR) |
|
Entrant
|
R/GA LONDON, UNITED KINGDOM
|
|
Idea Creation
|
R/GA LONDON, UNITED KINGDOM
|
|
Production
|
R/GA LONDON, UNITED KINGDOM
|
Credits
| Jocelyn Birsch |
R/GA London |
Executive Content Producer |
| Sebastien Jouhans |
R/GA London |
Senior Software Engineer |
| Daniel Saxton |
R/GA London |
Senior Visual Designer |
The Campaign
Stevanato turned to Virtual Reality to create a fully room-tracked experience that would let users step inside the N.A.M. needle machine. For the first time ever, customers would be able to explore the entire live production line – seeing complex operations from just millimeters away.
Creative Execution
Using the pre-release HTC Vive platform, we took the hugely complex CAD data and imported it directly into the Unity Development Environment. Our Tech, XD and Brand Design teams created 'gaze-triggered' hotspots and a wayfinding system to guide customers through the experience. We animated the entire machine right down to the smallest detail, showing how each syringe rotates on its own axis when it’s being checked for imperfections.