| Title | HOLOQUARIUM |
| Brand | FRANKFURT ZOO |
| Product/Service | ZOO AND AQUARIUM |
| Category |
E03. Innovative Use of Technology |
|
Entrant
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Additional Company
|
FRANKFURT ZOO, GERMANY
|
Credits
| Hans-Juergen Kaemmerer |
Leo Burnett Germany |
Creative Director |
| Hugo Moura |
Leo Burnett Germany |
ACD Designer |
| Andreas Pauli |
Leo Burnett Germany |
Chief Creative Officer |
| Michael Fluhr |
Leo Burnett Germany |
Designer |
| Viktor Kislovskij |
Leo Burnett Germany |
Creative Technologist |
| Netti Weber |
Leo Burnett Germany |
Agency Producer |
| Conradin Hagedorn |
Leo Burnett Germany |
Agency Producer |
| Katrin Kester |
Leo Burnett Germany |
Head of PR |
| Cornelia Richter |
Leo Burnett Germany |
Artbuyer |
The Campaign
The Frankfurt Zoo isn’t just one of the top 10 zoos in Germany — it also has one of the most beautiful aquariums. Unfortunately, most visitors don’t know about it.
Creative Execution
To change this, we used a technology that brings a traditional print ad to life. All that’s needed is a smartphone with QR code reader and a small piece of plastic film. By bending the film into a pyramid and placing it upside down on their mobiles, people created a mini-aquarium with its underwater inhabitants as a 3-D projection.
This “Holoquarium” especially appeals to families with children, inviting them to experience the Frankfurt Zoo’s fascinating underwater world live in person.