Title	AIRBUS ANNUAL REPORT WEBSITE
Brand	AIRBUS
Product/Service	ANNUAL REPORT
Category	B01. User Experience Design (UX)
Entrant	W&CIE Boulogne Billancourt, FRANCE
Idea Creation	W&CIE Boulogne Billancourt, FRANCE

Name	Company	Position
Axel DE VIGNON	W&Cie	Technical Digital Director
Bastien SENTUBERY	W&Cie	Webmaster
Bertrand RIEDI	W&Cie	Digital Account Director
Catherine ALQUIER	W&Cie	Digital Associate Director
Gabriel LIPPIS	W&Cie	Creative Director
Maxime VIALA	W&Cie	Webdesigner
Martine Dameron	W&Cie	Account Manager

The Campaign

As one of the major leader in the aeronautic and spatial industry, Airbus Group prepares for the future and is constantly researching new innovative products and disruptive technologies, in order to intensify its competitiveness and reinforce its implantations throughout the world. Airbus Group wanted to illustrate in its Annual Report, its strong capacity to innovate. Our answer: design and conceive Airbus’ first Digital Annual Report, as an immersive journey throughout the Group’s highlights of the year.

Creative Execution

Alongside the President motto "We make it fly", the concept of the Annual Report is based on the tagline "Flying ahead" to highlight their innovations capacity, and their corporate culture. In the Print version, an introductive report highlights the iconic innovations and major news of the year, within the Group, whereas the dedicated website intelligently showcases the content in an innovative and immersive journey, throughout the Group’s highlights of the year. Through a WebGL experience (modeling, lighting, texturing, animation, rendering) and ground breaking user interfaces, the user embarks on a unique and interactive flight, with a contemporary navigation. In parallel, the user can come across more traditional sections contributing to the overall experience of a traditional Annual Report (interviews, videos, animated key figures, etc.). Moreover, the user can generate its own personalized Annual Report in PDF, by selecting the most relevant sections.