| Title | INSTINCT AGENCY WEBSITE |
| Brand | INSTINCT |
| Product/Service | CREATIVE AGENCY WEBSITE |
| Category |
A01. Interface & Navigation (UI) |
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Entrant
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INSTINCT Moscow, RUSSIA
|
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Idea Creation
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INSTINCT Moscow, RUSSIA
|
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PR
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INSTINCT Moscow, RUSSIA
|
Credits
| Roman Firainer & Yaroslav Orlov / Kolya Fabrika / Matthew Choudnovsky / Maxim Demkin / Darya Shcheglova & Olga Veretinskaya / Mikhail Zaborskih |
Instinct (BBDO Group) / ZBRSK Digital Production |
Chief Creative Officer / Creative Director / Strategic Planner / Art Director / Copywriter / Developer |
The Campaign
In the age of web obesity and emerging AI we took a radical approach and used autocomplete as the only interface.
Creative Execution
We decided to use autocomplete as an interface and took this idea to the extreme. Autocomplete is the only interface. We trimmed all the fat. The result is a lightning fast website. And smart too: hundreds of unique queries, thousands of synonyms and always evolving deep semantic links. It's like talking to AI.