Title	INSTINCT AGENCY WEBSITE
Brand	INSTINCT
Product/Service	CREATIVE AGENCY WEBSITE
Category	B01. User Experience Design (UX)
Entrant	INSTINCT Moscow, RUSSIA
Idea Creation	INSTINCT Moscow, RUSSIA
PR	INSTINCT Moscow, RUSSIA

Name	Company	Position
Roman Firainer & Yaroslav Orlov / Kolya Fabrika / Matthew Choudnovsky / Maxim Demkin / Darya Shcheglova & Olga Veretinskaya / Mikhail Zaborskih	Instinct (BBDO Group) / ZBRSK Digital Production	Chief Creative Officer / Creative Director / Strategic Planner / Art Director / Copywriter / Developer

The Campaign

In the age of web obesity and emerging AI we took a radical approach and used autocomplete as the only interface.

Creative Execution

We decided to use autocomplete as an interface and took this idea to the extreme. Autocomplete is the only interface. We trimmed all the fat. The result is a lightning fast website. And smart too: hundreds of unique queries, thousands of synonyms and always evolving deep semantic links. It's like talking to AI.