BMW GROUP CORPORATE WEBSITE
| Title | BMW GROUP CORPORATE WEBSITE |
| Brand | BMW GROUP |
| Product/Service | WEBSITE |
| Category |
B01. User Experience Design (UX) |
|
Entrant
|
INTERONE Munich, GERMANY
|
|
Idea Creation
|
BMW GROUP Munich, GERMANY
|
Credits
| Matthias Schäfer |
Interone GmbH |
CCO |
| Shin Oh |
Interone GmbH |
General Manager, ECD |
| Jonas Hirscheider |
Interone GmbH |
Director Client Services |
| Isabel Klose |
Interone GmbH |
Account Director |
| Emanuel Fink |
Interone GmbH |
Accound Manager |
| Annegret Ahrenberg |
Interone GmbH |
Account Executive |
| Theresa Heidecker |
Interone GmbH |
Account Executive |
| Gregor Myszor |
Interone GmbH |
Creative Director |
| Iris Sofka |
Interone GmbH |
Senior Art Director |
| Marian Cizmarik |
Interone GmbH |
Art Director |
| Dominik Ritter |
Interone GmbH |
Junior Art Director |
| Matthias Ragossnig |
Interone GmbH |
Junior Art Director |
| Ariane Winter |
Interone GmbH |
Creative Director |
| Sascha Köhn |
Interone GmbH |
Concept Designer |
| Roland Völkel |
Interone GmbH |
Copywriter |
| Bastian Günther |
Interone GmbH |
Content Maintenance |
| Oleg Korol |
Interone GmbH |
Junior TPM |
| Marco Schuster |
Interone GmbH |
Junior Web Developer |
The Campaign
Our idea: Design a new kind of corporate website for the world’s leading premium manufacturer of automobiles and motorcycles – the BMW Group.
For its 100th anniversary the company decided that the web presence should not only feature new content, innovative technology and a new digital corporate design to reflect the corporate identity of the BMW Group but also be designed responsive to satisfy the users increased mobile usage.
To achieve this the redesigned corporate website had to be strategically very different from the existing page. We wanted to do this through the use of innovative technology, a new structure of the contents as well as a shift from long continuous text to a more visual browsing experience and new UX approaches.
Contentwise the idea was to shorten click paths and bring the most important and interesting pieces of information to the top levels of the rebranded website.
Creative Execution
First, the corporate design has been reworked or adapted for the refreshed online platform. Based on these changes the user interface was completely redesigned, and is now geared towards mobile use, clarity, orientation and modernity - and in conjunction with motion design elements underlines the dynamism and future orientation of the company.
By using large-format graphics and sliders in gallery format as well as a frameless structure, the website provides accessible information. The contents are prepared and visualised in a way that adapts automatically to any screen size and any device.
The used imagery was exclusively shot for the revised website and had to also reflect the premium standards of the BMW Group. Therefor the central image motif is the heart of the company: the BMW four-cylinder headquarters building and the neighbouring buildings BMW Welt, BMW Museum and BMW Munich plant.
Everything can be found easily and intuitively. Photographic and video materials are integrated in such a way as to allow ideal representation on all mobile devices.
The online presence is topped off with smart UX features like interactive infographics, optimized navigational elements for desktop and mobile browsing and prominently integrated tools like the career search which allows a comprehensive insight into the career world of the BMW Group.