INTEL: HISTORY COMES ALIVE
| Title | INTEL: HISTORY COMES ALIVE |
| Brand | INTEL |
| Product/Service | X |
| Category |
E03. Innovative Use of Technology |
|
Entrant
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
|
Idea Creation
|
J. WALTER THOMPSON BEIJING, CHINA
|
|
Production
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| - |
MediaMonks |
Production |
| - |
JWT Beijing |
Agency |
The Campaign
Intel awaken the ancient history in China using newest technology.
Realsense Technology bridges the past and the future by turning the user to experience as the historical hero in the actual location in History.
Creative Execution
We selected the Great Wall in an ancient city with over 5,000 years’ history in an outdoor environment. We produced four 3D historical animatic video covered 4 dynasties with different key historical heroes to be projected on the great wall. During the event, participants were invited to experience Intel RealSense 3D facial scan. A 3D animated historical character with their own face will then be generated instantly by cloud animation rendering server through 4G broadband network. They will become part of the history in the real location. The animated historical video with characters they presented were projected onto the Great Wall for a stunning cinematic viewing experience.