Title	SIRIN LABS: SOLARIN PRODUCT SITE
Brand	SIRIN LABS
Product/Service	SOLARIN MOBILE PHONE
Category	A06. Overall Aesthetic Design
Entrant	MEDIAMONKS Hilversum, THE NETHERLANDS
Idea Creation	MEDIAMONKS Hilversum, THE NETHERLANDS
Production	MEDIAMONKS Hilversum, THE NETHERLANDS

Name	Company	Position
-	MediaMonks	Production

The Campaign

We worked with Sirin Labs to create a spectacular online launch experience for Solarin, the new £10,000 high performance smartphone that offers ‘tomorrow’s technology, today’. Sirin Labs is a brand built on uncompromising quality, bringing the most advanced technology to their customers. We were challenged to create a launch website that matched that ethos. To push the boundaries of modern website technology with a spectacular interactive experience. The experience needed to highlight the complete perfection and attention-to-detail of every feature of the phone. A website that, like the phone itself, people in the technology community would want to talk about. Our idea was ‘simple’. How do we create a website that’s as advanced as the world’s most futuristic smartphone? So we gave our designers and technologists a big challenge. How do we break the boundaries of what's possible within a browser (desktop and mobile) - without breaking the browser itself?

Creative Execution

The release of the phone was teased months before its official launch. Because this was the ‘most secure phone in the world’, there was lots of secrecy around the features of the handset. To add intrigue and excitement we first created a teaser platform for interested customers. Inside the teaser site was a spectacular 3D WebGL armoured orb that disguised the phone from visitors. Users could catch a glimpse of the phone itself inside the orb but never see the whole thing. Even fans cunning enough to rip the 3D content from the site could only find a low-res model that kept the phone’s styling and features fully secretive. On launch day, returning users could explode the orb to discover the phone and explore its innovative features. The full site is a tour-de-force of animated browser graphics. A spectacular piece of interactive development that harks back to the days of epic Flash websites. The site takes visitors on a tour of the smartphone’s capabilities by exploding itself in front of their eyes, with a spectacular 3D WebGL breakdown of the innovative features that make up the world’s most advanced phone. Discovery was core to the experience. We wanted users to explore this revolutionary device and discover the craftsmanship, innovation and exceptional quality behind each component. The Solarin’s key feature is its unique secure zone: the Security Shield. The site highlights that feature with its own ‘secure zone’. Users flip a switch and the whole experience changes from slick and luxurious into its own retro styled secure-mode, designed to match the secure zone styling in the phone’s UI.